Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

🗣️Everyone is telling you to stick it out, keep going.

4 Dec 2022 · 1 min

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Short YouTube clip featuring public speaking expert Hope Zavara (founder of Mother Trucker Yoga) advising small business owners to avoid blanket recommendations to 'just keep going'—she argues some businesses need to pivot or stop and change direction rather than persist down a failing path. The clip contrasts well-meaning but potentially harmful advice from people who haven't owned small businesses with more practical guidance for owners.

Chapters

If you're a business owner and you regularly speak in public, listen to Hope Zavara. She's a public speaking expert and founder of Mother Trucker Yoga and has this advice. I asked her what's a bad recommendation being made to people that they should 100% avoid.
Some of the recommendations people make to small business owners? Well, one it's who's making the recommendations. So when people that don't own a small business have never owned a small business make recommendations and suggestions to people that own businesses. So I think there's that category. But the other recommendation is just keep going, just stick it out because sometimes for for a business owner the best thing they can do is to shift and pivot, is to stop and step back and take a new direction because if they go any farther down that path it's not going to be pretty. And so sometimes I think that that advice is ignorant and can be damaging or detrimental for a business.