Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

Experience AI

9 Apr 2024 · 1 min

Watch on YouTube

0:36

This short YouTube transcript argues that AI remains abstract to most people until they witness it in action. The speakers recount an anecdote where a car dealership became convinced after seeing a full marketing campaign (emails, ads, blogs, videos, scripts, images) generated in about 45 minutes, including video made with a tool called Vissla. The video explains the value of live demonstrations and workshops to create that "see it to believe it" moment.

Chapters

AI is confusing for most people because they've never seen it. It's this theory.
It'S this thing, thing.
That they've heard about. But it's kind of like a lot of things that you hear about.
It never matches.
The mystery. Like you hear about something and then you actually have an experience of it. You're like, that's not exactly. It's not as good as I've heard. But as soon as you experience AI, everything changes. I had a dealership that I was working with and I said, hey, wouldn't it be cool if we could actually create a campaign, an entire campaign for you in about 45 minutes? They were not impressed with AI until they saw all the content, be it created right in front of their eyes. At that moment, when they saw their.
Emails, their ads.
Their blogs or video.
Scripts, the images.
Of video created with Vissla like to video creation. When they saw that, they went. It was like this epiphany, this mind blowing experience.
But you have to see it to believe it.
So when we have people to our workshops, that's what we do.
We give them an experience of creating a campaign for themselves, then they get it.