Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

FIRE YOUR AGENCY. TAKE BACK CONTROL.

19 Mar 2025 · 1 min

Watch on YouTube

0:39

Speaker (Scott Empringham) advises that the common marketing mistake is jumping straight to tactics (ads, emails, blogs) without an underlying strategy. He says that most clients ask for tactical help but skip defining ideal customer profile, customer needs/objections, core messages, budgets and goals. With tools like ChatGPT the speaker claims you can generate an entire marketing strategy (ICP, core messages, budgets, goals, plan) in minutes, then build tactics that will perform much better. The speaker cites 20 years of marketing experience and an assertion that 99% of requests are tactic-first.

Questions this video answers

20 years.

99%.

ChatGPT.

Chapters

The biggest mistake I think people make with their marketing is they go straight to tactics. I've been in marketing for 20 years and 99% of the time somebody will come to me and they'll say can you help me with my ads, my emails, my blogs or something tactic. But the one thing they always skip is the actual strategy. For example, do you have an ideal customer profile? Do you know their needs, their stuck points or concerns or objections? Do you have core messages that are going to resonate with those core objections or needs? Most of people skip all that stuff because it used to cost thousands of dollars and take months to do or but with ChatGPT in minutes you can have your ideal customer profile, your core messages, your budgets, your goals and a marketing plan, all of your strategy done and then go build the tactics, the email campaigns, the ads and the blogs. It'll be 1000% better.