Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

First time with AI

11 Apr 2024 · 1 min

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First-person anecdote by Scott Empringham about his first time using ChatGPT (November 2022). He describes asking a car dealership client to let him try to build an entire year-end marketing campaign in about 40–45 minutes using ChatGPT. After a 45-minute conversation/interview he produced a full campaign (ads, emails, blog, video script, Facebook event), which transformed the client’s results and inspired him to create a course teaching the method.

Chapters

The first time I saw ChatGPT, I was blown away. I think I had it write a poem and then I had to write an email. And then there's a campaign I was working on. I was really frustrated with my copyright. I just wasn't getting back what I needed. I decided to play around with it and I remember the best one was actually there was a dealership. I was a dealership I was working with, I was good friends with them and I said, hey, would you be down for trying something? He said, yeah, sure. I said, I want to try to create an entire campaign for you in about 40 minutes. He goes, what do you mean? I said, don't you have a year end campaign? This is November of 2022. Is December coming up? He said, yeah. I said, would it be cool if I could create an entire campaign for you? Ads, emails, blog, video, script, an entire Facebook event? Like let's try to create the entire thing about 45 minutes because I've got an entire framework. I want to walk you through like a ten step process. He said, yeah, let's give it a shot. I interviewed him and by the end of a 45 minute conversation, I had an entire marketing plan, content, ads, emails, blog, video, script, you name it, the entire campaign done, ready to roll. His life was changed that day. My life was changed that day. And then I created an entire course around it.