Scott Empringham reports on survey results from a presentation at DigitalDealer20. About 40–60 attendees were present; roughly half completed a five-question survey. Most responses rated overall quality and usefulness as 5 (about 90% were 5s, remaining ~10% were mixture of 4s), no ratings below 4, and 100% of respondents would recommend the presentation. Participants cited various 'hacks' as most useful (many said 'all'), few or none listed least useful. Post-presentation outcomes included handing out ~40 business cards and scheduling meetings with Toyota and others.
Chapters
Hey, flash pointers. I wanted to give you an idea of how things went. Andrew and I just got out of the presentation room and I'm excited to say the results are in. We asked everybody that was in there. 40, 50, maybe 60 people that were in there. We asked them how we did. We asked him five questions on a survey. About half of the people filled it out. I want to give you the results of those surveys right now. Here were the questions. They were really simple questions. On a scale of 1 to 5, how would you rate the overall quality of the presentation? 1 being worst, 5 being the best. On a scale from 1 to 5, how useful was the presentation? 1 being the worst, 5 being the best. Which hack did you find most useful? Question number four. Which hack did you find least useful? Would you recommend this presentation to other people, A friend or colleague in any comments? Let's go through just a handful. Just a handful. A snippet of some of the ANSWERS. Scale of 1 to 5. 5 in terms of overall quality. 5 in terms of how useful the presentation, which hack did you find most useful? All. Least None. Would you recommend it? Yes. Five. Five. All were useful. None were not useful. Would you recommend it? Yes. A couple more. Just a few more just to get a flavor because there could be variations here. 55 retargeting was my favorite hack. None were least useful. And yes I'd recommend it. Thank you, Buzzy. Five. Five Best customer was my favorite hack. I liked it all. There was none that I didn't like. And yes, I recommend. Yes, I'd recommend it. Beyond that, comments? This is awesome and I look forward to learning more. Alright, that's kind of nice. There's got to be a four or a three somewhere. Five. Five Corporate hacker. Excuse me? Copywriting hack was my favorite. None were least useful. Yes, I'd recommend it. This needs to be a several hour class, says Tom. I wasn't Tom Hawthorn either. He wasn't here. Five, five Most useful. Nothing. Nothing. Yes, I recommend it. I'm sure there's gonna be a four in here somewhere. I mean, nobody's perfect. Five, five. Yes, I'd recommend it. Five. Five. Number 10 was most useful. All were excellent. Yes, I'd recommend it to a friend and colleague. Comments? Oh wow. This is a nice one from Sean. Best presentation for the conference. You can't make this stuff up, guys. Five. Five Fan hat. Just a couple. Last couple because there's got to be some stinkers in here. 5. 5 fan hat was my favorite. Exclusion was my least favorite. Yes, I'd recommend it. Great job. Best presenter so far, says Tyler. So I do want you to know there's like 20 some odd, others more. There's some fives, there's some fours, there's no threes. All of like 90% were fives. There's probably 10% that were a mix of five and fours. Nothing below the four. 100% recommended to a friend and colleague. And I'm happy to say, after the presentation, I gave out all 40 some odd cards. We've got some meetings with Toyota after this. We're super excited. Tons of meetings after this with other folks. And I just want to say thank you guys all for all your hard work putting it together. This is the beginning, not the end, of something really, really tremendous. The wheels are moving forward. Look out.
