This is a first-person interview with Scott Empringham recounting his path into marketing, entrepreneurship, and the rise of his digital marketing agency. He describes building the agency over ~20 years, winning large clients (Ford, Home Depot, Chrysler), reaching $10M in revenue, receiving awards on stage in Las Vegas, and then abruptly losing two major clients which collapsed the business.
Chapters
Give us a little bit of this back history, a little bit of what got you into this industry and take us up to what ended up why you ended up wanting to go to Mexico. So give me the beginning and what got you to at least will be on that.
I've always been interested in marketing, always been interested in marketing. I was a finance major, but even back when I was in college, I always gravitated towards marketing. Always been an entrepreneur, was hustling in high school and college throughout. And I was very fortunate. One of my businesses took off and for 20 years built a great digital marketing agency, social media, picked up clients like Ford and Home Depot and Chrysler and had lots of employees and wonderful office in Newport beach and was riding really high. And we hit 10 million and I'm on a stage in Las Vegas, Nevada, accepting an award. Two awards that we just swept. Oprah Winfrey. We beat Oprah Winfrey. Anheuser Busch, Grant Cardone was in one of the audiences that I was teaching a workshop on social media and thought it was fantastic. Life was really good. I got back to my office a week later, two weeks later, and found out that two of my largest clients had lost their business, which meant I lost mine.