Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

From Zero to Marketing Hero: AI's Instant Strategy Revolution with Scott Empringham! #SpeedMarketing

29 Jun 2024 · 1 min

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Scott Empringham explains a rapid framework for creating a business core message — likened to a "stump speech" with three topics — and using audience buckets (cold, warm, hot) to tailor ads. He frames the method as a branding-agency style process accelerated by AI (producing in minutes what can take months), and illustrates with an anecdote about a branding-agency friend who was surprised by the fast outputs.

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So think of this as like the stump speech. If you were the president of the United States today, what are the three topics that you would talk about? And this, this core message actually gives topics in cold, warm and hot buckets so we can design different ads for where they are. The guy who doesn't know he's got a problem, as well as the guy who knows he's got a problem and everything in between. So this is going to be creating a core message for your business using a framework that has been that used that's used by branding agency. So this is where my buddy had a branding agency. And he said after he saw this, the outputs, he wasn't happy. He wasn't happy because eventually it takes six months worth of work and does it immediately.