Here’s How Lincoln Retailers Are Capturing Leads Effortlessly!

Car dealers and retailers know that leads are the lifeblood of their business. That's why Lincoln Motor Company wanted to get its retailers more leads and test drives which could translate to more sales. However, the process of sending leads to retailers needed some changes. Usually when a user clicked on an ad from the brand, they would be directed to the OEM website. From there they had to go through multiple steps to reach their nearest Lincoln retailer, although that could work for Google leads. Leads from social media are more upper funnel than Google, hence they would usually drop off before completing the process. To solve this issue, Lincoln Motor Company along with Hudson Rouge and Impingham Media Group Introduce leadmax leadmax is a simple system that keeps everything within Facebook. Here's how it works. When a customer clicks on a linkin ad, a form pops up right there on Facebook and asking for their name, email, phone number and zip code. Once they fill out the form, leadmax automatically sends their information to the closest Lincoln retailer based on the zip code they provided. This lead goes straight to the retailer's CRM instantly so they can follow up quickly. This system does two important things. It reduces the steps for the customer, which means fewer drop offs and more leads for retailers. And it allows Lincoln Motor Company to run one national campaign that sends leads directly to retailers across the country. Best of all, these leads are free for the retailers. Leadmax is designed to make getting leads easier and faster, helping Lincoln retailers turn those leads into incremental test drives and sales. If you have any questions about leadmax and how it works, feel free to reach out to us@supporteadmaxusa.com Sam.