💩Here’s one of the top content mistakes that new social media managers make….💩

Here is one of the top content mistakes that new social media managers make. Their content is internally focused rather than externally focused. Why? Well, oftentimes it's their boss's fault. They come in and they pressure other social media managers and ask them questions like how do we promote our business? How do we promote our products and services? How do we promote our website? When they should be asking externally focused questions like who is our ideal customer? What do they want most? What is one of their acute needs and desires right now that we can help them with? Where are they congregating online? And maybe even what social media platforms do they prefer asking questions like that externally focused because gives you an enormous advantage in creating engaging content, more persuasive ads, irresistible offers, and showing up on platforms that they prefer. Try externally focused questions and watch what happens to your content.