Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

Here’s the truth about marketing…

7 Nov 2024 · 1 min

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0:37

Short spoken commentary (YouTube) by Scott Empringham about realistic timelines and expectations for paid marketing—especially Facebook ads. The speaker argues that Facebook ads require an initial two-week learning period, followed by additional weeks to interpret results and refine offers, meaning meaningful performance takes about 60 days; many clients quit much earlier.

Questions this video answers

Two weeks.

Another two weeks.

Four weeks.

Approximately 60 days.

Within the first month.

Chapters

I can equip people with marketing plans, I can equip people with marketing emails. I can equip people with all the tools that they're going to need. But what happens is then it impacts the market, and the market will tell you which one works, which one doesn't. That's why Facebook has a two week learning period. When your ads start running, you have to wait two weeks to get it past learning mode. And then really, you need another two weeks to kind of figure out what you learn, and then another four weeks to really fine tune offer. So you're 60 days into it. Most people quit the first month. Most people don't even make it past. I've had clients call me after like two days of ads running, going, what's working and what's not. I can't keep pouring money into a money pit. You've won. Two days, dude. Two days.