Short spoken piece emphasizing that identifying problems isn’t heroic—fixing them is. The speaker (business owner perspective) contrasts people who can articulate problems with those who can implement fixes, describes their client intake (identify problem on first call, then deliver a plan and fix it), and expresses preference for solution-oriented people.
Chapters
You're not a hero if you can identify a problem. You're a hero if you can fix a problem. I see this playing out in the political arena right now, where there's some very smart people articulating the problems that are occurring and why we can't move forward on certain things and why we can move forward on certain things with regard to Doge and cost cutting. But as a business owner, I absolutely love people that can come to me with solutions to problems. I've got tons of people around me, and if you're a business owner, you know these people. They can articulate the problem, the problems, the pros and the cons, but they can't make a decision, nor can they fix the problem. Fixing a problem is hard. You're a hero if you could fix a problem. That's why I love what I do. I have business owners come to me and they say, hey, I need something to be fixed. They don't come to me for theory. They don't come to me for consulting. They don't come to me to help identify the problem, which we do, by the way, in the first call. We come to them and we identify the problem on the first call, and then we put together a plan to fix it, and we fix it. You're a hero if you could fix problems, not identify them.