Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

“Hot” Ads Don’t Convert “Cold” #shorts

2 Jul 2022 · 1 min

Watch on YouTube

0:43

A short YouTube clip by Scott Empringham explaining that a single marketing message doesn’t work for all prospects. He outlines a simple audience segmentation—cold, warm, and hot—and stresses that outreach and offers must be tailored to each group, especially on social media where buying and learning behaviors differ.

Chapters

People have the same message to everybody. What is your business? Oh, marketing. Okay, okay, good. You're selling your marketing service to XYZ company. And if you have the same message to everybody. Not everybody is in market for marketing. You know, I wish they were, but there's a cold audience. This is oversimplification, but I want. You'll get this really fast. There's a cold audience, a warm audience and a hot audience. Anybody that's ever sold anything knows that, that you don't approach a friend who already knows you wants to buy what you got or a client. You sell them one way. You offer it to them, they buy it. You tell them the price, I'm in or I'm out if she's never met me. You don't offer it the same way. And people don't buy the same way on social media. They don't learn the same way.