Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

How a Lincoln Retailer Boosted Their Leads by 385% | Case Study

31 Jul 2024 · 1 min

Watch on YouTube

0:35

A short YouTube case study by Scott Empringham (uploaded July 31, 2024) describing how Lincoln of Wayne and Lincoln of Ramsey used AI-driven, hyperlocal marketing to maximize limited Meta ad budgets and directly attribute ROI. The team produced 300+ unique location-personalized ads, created an AI avatar to produce 50+ video ads at low cost, completed a last-minute cable spot in 48 hours using AI, and funneled leads into a proprietary LeadMax CRM—yielding a reported 385% increase in leads plus incremental engagement and sales.

Questions this video answers

Over 300 unique ads (personalized by location and offer).

Over 50 video ads.

48 hours (create, shoot, produce, edit, distribute).

385% increase in leads.

Uploaded July 31, 2024; created by Scott Empringham.

Chapters

Lincoln of Wayne and Lincoln of Ramsey faced a common challenge. Maximizing their marketing efforts on a limited budget while achieving clear attribution for their leads. They needed a solution to effectively manage their media spend on Meta and generate more leads. We stepped in to help our approach a hyperlocal campaign targeting numerous cities and counties. Using AI, we crafted over 300 unique ads personalized for each location and offer. But that's not all. We created an AI avatar of their spokesperson producing over 50 video ads at Pennies on the dollar.
Residents of Bergen county, residents of Passaic county, residents of Wayne, West Milford, Saddle river, residents of Sparta. Are you in the market for a luxury vehicle?
We even turned around a last minute cable spot project. Given just 48 hours to create, shoot, produce, edit and distribute the videos, we leveraged AI to complete it all within the tight deadline. The cost Pennies on the dollar. We launched a single campaign across various geographies, funneling leads directly to their CRM with our proprietary platform leadmax. This allowed us to manage one cohesive campaign for both Lincoln of Wayne and Lincoln of Ramsey, making the most out of their marketing budget. The results were outstanding. A 385% increase in leads, incremental engagement and incremental sales from the campaign. And for the first time we could directly attribute an ROI to social media ads. That's the power of AI driven marketing with empiring. A media group. Ready to elevate your leads? Contact us today.