Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

How To Get Ahead of You Work at a BIG company!🔥

21 Aug 2022 · 1 min

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A short advice video by Scott Empringham about how to get an idea launched inside a large company. The speaker gives three practical tactics: (1) move as far away from headquarters as possible and pilot the idea in a neglected satellite office to get more interest; (2) begin with a very small, low-risk pilot so you can start and end quickly; and (3) treat failures as experiments—failures are opportunities to learn how market, business units, and operations react.

Chapters

If you work at a big company and you want to launch an idea, try these three things. Number one, get as far away from headquarters as you possibly can. Find. The smallest satellite office that nobody cares about, that's not getting love. And when you present your idea to them, they're going to find a lot more interest in it because nobody pays attention to them. So get as far away from headquarters you possibly can. Number two, start with a small pilot. Don't try to boil the ocean. Start with something so small, something that nobody will care about if it fails. But if you start really, really small with ambitious plans, you can start quickly and you can end quickly, and you can get that pilot off the ground. And number three, even if it fails, it's a success, because you approach it as a test and learn. And your real goal is to learn what not to do and what to do moving forward. Your real goal is to learn how the market is going to react, how the business unit is going to react, how are the operations team going to be reacting. So your real goal is to learn. So even failure is success.