How to Supercharge Your Marketing With AI...

Thank you. Thank you. So I'm in Las Vegas, Nevada, and I'm in front of a thousand of my industry peers, and life was really, really good. I just accepted not just one social media award, but two. We swept the biggest awards that there were at that show. My business had just hit 10 million in sales, and life was really, really good. We were racking appliance like Ford and Chrysler and gm, and it couldn't have gotten any better. In fact, I had the unique distinction of not only growing, but a week earlier, I presented to Grant Cardone one of my heroes. And shortly before that, interestingly enough, I just learned Tim Grover's going to be speaking a little bit. The Michael Jordan of my business, the automotive business. One of the largest Honda and Acura dealers in the world called me and said, hey, we need you to do a livestream broadcast for this guy. He just wrote a book called Relentless. His name is Tim Grover. We'd really like you to do the live stream. So things were cooking. Life was really good. I could have never imagined going back to the office on Monday and seeing the bomb that went off. Ultimately, I went back in the office, and two of my largest clients had just lost their business, which meant I just lost mine. That Monday, I realized 90% of my revenue was gone and everything had vanished. 20 years of hard work is all gone. It's going down the tubes. I call an emergency meeting with my forum, Anthony and Frank, Anthony and Frank are all in my forum. And I said, how do I get around this? 20 years of working on this. I've got to figure out a way around this. Ultimately, the answer was shut it down. Imagine 20 years of hard work, the discipline, the sacrifice, all that that goes into it. And the answer was ultimately, shut it down. It was devastating. For the next 90 days, it was just a cycle. Just a few weeks later, I ended up back in the office. My son, my daughter back there, which is wild that she's here, too. She took this picture while I was packing up all my shit. And she didn't really know what was going on. Nicholas didn't know what was going on, but she overheard the conversation as I was unpacking all my stuff and leaving. The attorney, Jeff golden, who Anthony introduced me to, he said, listen, I've got some bad news for you. You can leave with just your phone. Everything else is an asset of the business. And I've got a fire sale, all of your stuff. So there I am, walking out with just my phone. I have no clients, no biz, no money, and Half a million dollars of debt. I just taken out a line of credit, pulled out a half a million dollars, paid down some debt, thinking life was going to be good, things were going to be fantastic. It all work. It didn't. My daughter heard the conversation with Jeff and she said, daddy, she asked me if she could take her crayons. And I said, yeah, of course, take your fucking crayons. We're taking the crayons. The crayons are ours. Take the crayons. So she took the crayons and she took the toys and we walked out. We left the office. And for the next 30 days, it was a really rough 30 days, as you can imagine. Every entrepreneur in here knows the sting of a defeat, of a frustration, of a setback. But for me, it was a really devastating time. My marriage had come apart, and ultimately it started a downward spiral where things really got out of control. I felt hopeless. I felt lost. I felt just like I didn't have any idea how I was going to get out of this thing. There was. There was no way I was going to get out of it. And worst, the bank is calling, telling me I got 90 days to start paying off the line of credit. I was going to lose my house. So now I'm really in bad shape. I try to shake things off, and one morning I go out for a run and I'm trying to figure out, get some momentum on this thing. And then ultimately on the run, I had an idea, and the idea occurred to me, well, wait a second. I'm a digital marketing expert. I'm a social media expert. I specialize in getting customers with social media and Digital Marketing in 90 days or less is what I do in the automotive business. If I could do for myself what I've done for all my other customers, then maybe I could turn this thing around. I've got to be able to figure out a way to turn this thing around. So I basically raced back home. I get back home, and I write my plan down. It's the same marketing plan that I've used for the biggest clients and law firms, accounting firms, everything else. I write down my plan, I decide the social media tools I'm going to use to execute that plan. And then finally, I did something that I could have never imagined, but everybody in this room will understand. I used radical accountability. And I said, fuck it, I'm going to post everything online. Anthony had a lot to do with that. I'll share that at the end, I posted everything online and I said, this is where I am Now I've lost it all. This is my dad's office. I'm between the filing cabinets. That's my new desk, which there was no desk. It was between the filing cabinets, the hot sauce and the filing. My dad, when he opened the filing cabinet, I had to duck or get out of the way. And that's where I was. And I said, this is where I am. This is what I'm going to do. I'm going to build this thing back and I'm going to post everything on social media. I'm going to teach exactly how I do. I'm a show exactly what I'm doing to build this company back. And that's what I did. And every single day, I executed harder than I've ever executed in my life. I was more disciplined, more focused than ever I was. And ultimately, 88 days later, I walked into the bank and I paid off 100% of the debt by just basically doing free workshops, online course and coaching, and built back my agency. When I took that picture, I asked the lady at the bank, I said, do you mind if I take this picture? Is a pretty historic moment. She said, no, please don't. I said, fuck it. Snap. I'm like, I'm using this. So I took that picture. And so I tell you that for a couple of reasons. Number one, November comes around 2022 and ChatGPT comes out and I go all in on this thing. And now I don't have any legacy costs, I don't have any legacy employees, I don't have any reason why not to do this. So I go all in on ChatGPT and I'm buying and trying everything, I mean, everything I could get my hands on. And I'm applying it with my free workshops. I got thousands of people that are in my workshops throughout the year. So I'm taking these tools, these frameworks and prompts, and I'm giving them to people in my workshop saying, try this. And they say, this one works and this one doesn't. I'm taking tools and I use Jasper and Mid Journey and chatgpt and video, you name it. I'm trying everything and I'm getting feedback from students on what works and what doesn't. Today is not going to be about theory with ChatGPT. It's not going to be about the future. I have no clue about where, where it's going. But what it is going to be is about how to get results in your business right now. Anthony asked me to put together and Frank asked me to put Together a workshop that would give you real value. So we're going to talk about prompts and frameworks you can use in your business right now. So you may not be in a situation that I was 90 days or you're going to lose your stuff. You may be just be starting with AI and you just want to learn more and how you can apply it to your business. Or maybe you're already all in. But my goal is to kind of share with you a couple of additional things that can help make some new distinctions. I believe more than ever that social media and AI can grow your business faster than any time in history. The reason I believe that is because for the last 20 years, that's what I've been doing with some of the biggest companies like Ford and smaller companies, worked with dentist, office, worked with all kinds of different business and it works. So in the next 30 minutes or 15 or 20 minutes, whatever I've got, we're going to be walking you through exactly where to start with prompts and frameworks, where what to say. And there's been some folks who are talking about I don't necessarily like social media and I don't exactly know what to say all the time on social media, how to get it produced and distributed. We're talking about what to say, how to say and how to get it all done faster than you ever dreamed possible. So that's our goal for today. All right, here we go. Here's where to start. There's an old saying, you know, you got to start in the right place to end up in the right place. The prompts are everything. And I know you've heard this, the prompts are everything. That's why they call it engineering. And apparently now you're going to get 3, 3 or $400,000 becoming a prompt engineer. It's massively important. And starting with the prompt. But here's the number one distinction. I'm going to use a Troy. I'm going to use a Troy ism. Catch this, don't miss this. There's prompts and frameworks. It's really important and we're going to walk you through this. You'll hear that you need to be clear and specific with your prompts. And it's absolutely true. But what if I said create a photo of a monkey in a suit that's clear and specific? Bam. Get a photo monkey in a suit in Mid Journey. Mid Journey is a text to image application. It's unbelievable, but watch the difference. Let's be clear and specific, but let's add a framework to it. Who's our photographer in the audience? You guys? Couple of folks. He will understand. Photo hyper realistic photograph. 50 millimeter photography. There's a prompt and a framework in there. And it's a very different monkey in a suit, right? Totally different. And the difference is not the prompt, it's a framework. And it's really important this point because when I make this point, the prompt is something we can all do. The framework is something, requires some expertise. But what we're going to do is we're going to give you a set of prompts and frameworks that you could use for your business right now to create a campaign, a calendar. That's the difference between the one on the left and the one on the right. So that's what we're going to do today. But I wanted to understand the distinction between prompts and frameworks. So let's talk about three really cool prompts that you can use and one that is just out of the park. Home run that you can use today, right now in about five minutes to absolutely just create a marketing plan, a calendar, emails and blogs that you won't believe. It'll be better than anything else I could produce for anybody else. Could produce for you in the shortest amount of time. Here's the first one. Prompt. Engineer Prompt. Anybody heard of this one? Prompt. Engineer Prompt. All right. Prompt Engineer. Prompt. Prompt Engineer Prompt essentially primes chatgpt to help you come up with the right prime prompts, what you want to accomplish. It's a wonderful prompt. If you look on YouTube, they'll say it's the prompt to end all prompts. And it's fantastic. But in the courses and the coaching programs that I'm. I'm involved with with my students, they say it's a great prompt, but it takes too long to get to the result. I just want the result. I don't want to become a prompt engineer. I don't want to go back and forth with it. Great prompt. It's available for you if you want to use it. The second one is expert mode prompt. You need a law. A law prompt or you need a law contract. You need a marketing contract. What essentially does is it says go into expert mode and it's like sitting across from an expert. That's in marketing. It could be dental. Dental marketing can be just about anything. And essentially it puts ChatGPT into expert mode of whatever expertise you need. Sales and marketing, sales, retention, law, banking, finance, lending, you name it. And it immediately goes into expert mode and it starts to grab the information necessary for you to have a conversation. Great prompt, not an instant result. If you need instant result. And what we're talking about today is marketing for a business. The next one I really like. This is a really clean prompt. It's a marketing prompt. This is one that's so simple any business can use. You literally. Just type your information. It's a copy and paste. What's your business name? What's your product or service? What demographics do you serve? Specific goals, Handful of questions. Dynamite prompt. We started using this with our courses and our classes and our masterminds. People loved it, but it just wasn't perfect. So we added one more framework and this is the one. If you're going to take a picture or grab this one at the end just to remember this one, this is the one you want. And we're going to do a use case here and then follow me through this thing and you'll see what we're putting together here. This is called the marketing campaign prompt, the prompt and the problem framework. Turns out, who's been to Global Speakers Academy? Okay, Global Speakers Academy. What's the number one question Pat Quinn says we got to talk about on day one, hour one, what problem do you do you solve? And he goes around the entire room the entire day, what problem do you solve? If you're in a business, what problem do you solve for your customer? Well, I do pools, but what problem are you solving? So he really gets clear on this one thing, adding that one problem. I want the freedom to have my family here. I want to have my family close. When you understand that one thing and you add those pieces, ChatGPT comes to life. So I'll give you an example. Woman comes through our class and in our course, and she has a couple of boutiques and she's in Laguna beach and she has a boutique. And she says we gave her a really great campaign during COVID And afterwards when ChatGPT comes out, she says, I wonder if we primed it using the prompt you just gave me, we would get a similar or better answer than you gave me during COVID before all ChatGPT came out. So I said, well, let's try. She said, well, when I was sort of butting up against Covid, I had this problem. I have a clothing store. My customers are women in Laguna Beach. Her problem was they were stuck at home during COVID They missed seeing their friends. They needed a little shopping therapy, and they really just were bored and stuck in all day. So we took that information, we plugged it in to ChatGPT and we were curious whether it would give us the same answer that we got prior to ChatGPT, because what we came up with as a 20 year marketing person, when she told me that was her problem during COVID I said, actually, wait a second, your problem is a real benefit. If people can't get into your store in Laguna, that means they can't get in everybody else's store. So let's bring your store to them on a Facebook Live. And said, could you do a Facebook live fashion show? She said, yeah, I probably could. Could you get entertainment? Yeah, I probably could. She did that. She absolutely crushed it. She started doing virtual fashion shows with no money. She was reaching thousands of people in Laguna beach. And then she went, not only in Laguna beach, but then she went regional and then she went national. 50 buck ad spend doing virtual live fashion shows. So she says, would it give me the same answer if I use your prompt framework, your expert prompt framework? She plugs it in, she copies, she pays, she says, stuck at home during COVID here's my business, here's my information. She kicks out a marketing campaign. I couldn't have come up within an hour. Now remember, she's a small boutique company. She's not going to spend $20,000 on a marketing plan. She's got a few minutes to try to come up with something. So when she was in my coaching program, I came up with the best I could for her. This was what got kicked out in ChatGPT. You can't see it all, but I'll tell you four really important parts of this. Number one was a swot analysis where it quickly identified that during COVID if everybody's stuck at home, that's actually a problem and it's also an opportunity. So identified the opportunity. The second thing it said, facebook Live. This is a great way. Let's read Facebook Lives to everybody. Let's put together some emails, let's put together some video scripts, let's work on partnerships with other businesses that are struggling. It went on and on and on, more than I could have ever come up with. And it came up with a marketing plan. Bam. In seconds. Anybody had that experience where they're putting something together on ChatGPT and it just blows you away with how fast it comes out. What were you working on with your first aha experience? Funny enough, I was working on part of a book and kind of like what not was describing and just give it some prompts and literally it's writing pages of documents and it Wrote so much it stopped and I had to put the nice phrase, continue. Yeah, really, really convenient. Slowed you down. Yeah. So it's incredible. So it kicks out a beautiful marketing campaign. You say, well, wait a second, that's a campaign, but it's not content. It's not going to help me grow my business. Well, not yet. The campaign gets put together. Actually, a marketing campaign that I would take a month to put together by hand, putting all this stuff together, and it came out in seconds. So this is the prompt that works. And what we're going to do now is build on this. But I wanted to get this prompt into your hands. At the end. You could grab it along with 25 other prompts and then apply it to your business. Copy and paste your information, plug your information in, hit submit or prompt and let it go. And it'll create an entire marketing campaign for you, like in seconds. And then you could build on. I'll show you how to build on it right now. So take advantage of that prompt. It'll blow you away. With that in mind, now let's talk about what to say and how to use it and what we're going to do. We're going to build on the marketing campaign prompt, the expert prompt, and show you how it works for my business and lots of other businesses that use it. What if you need to create emails or ads or blogs or video scripts or anything else, Content, blogs, you name it. From that one prompt, you can easily create all these things. And what I'm going to do is I'm going to show you the prompt and then we show you the framework that you can use to actually get more out of it. Like the two monkeys in a suit. You're going to get the best refinement on that. We're going to try it with three things. Emails, social media posts, and blog. In the time that I have it, I got a crank. So number one email prompt, basic and advanced. The basic prompt would be, hey, I want a basic email, 100, 100 or 200 words. The prompt would be something more advanced. We're using something called the soap opera series framework. Any copywriters in here? Yes. Know this. You know the soap opera. So, Natasha, you know the soap opera series framework? Copywriters have this just like photographers. They've got a language, right? They've got a language that they use 50 millimeter photography of whatever. All the other stuff copywriters will say, I think for an email campaign, I'm going to write the Soap opera series framework. There's a Little framework. So we are curious, I wonder if we put the soap opera series framework and applied that to that prompt, what would happen to the emails? The emails were so insanely good. And by the way, the boutique owner, all she had to do is write the number. I want four emails. That's all she I want for the prompt. Did the work for she wrote how many emails she wanted and then she wrote the goal. Attend my Facebook live event, hit submit, it goes to work and it bangs out four of the most beautiful soap opera series emails you'd ever see. One is starting with creating urgency. The one thing setting the stage, introducing the drama and the backstory, epiphany, the one thing hidden benefits of attending the live broadcast. And then finally the last piece, urgency and call to action, all with her information in there. The email's in there. Her website in there. Cost her nothing. Nothing. To write a four touch email, better than any copywriter could ever put together for in seconds, you need emails. Use that framework, use that prompt. You'll be blown away. If you want a soap opera series introducing your brand, introducing your story, introducing your coaching program, introducing whatever it is that you're doing, you'd be blown away by the prompt and framework. The second one, social media posts. Let's say you say, okay, now I need social media posts. You've primed ChatGPT. It already has all your information, your business name, your phone number, your website, your email address, all that kind of stuff. So now you just add one more prompt. You're a marketing expert, it's a little redundant, but be consistent with the tactics. I want X number of posts, you fill in the number 4, 8, 12, whatever it is. And I want you to try my product or service. You type in what you want them to do, what Call to action. The expert framework is pain agitate. Solve pain agitate relief. And if you're in marketing or advertising, you've heard of that. Copywriters use that to kind of stick a needle in when you're seeing a campaign and a campaign identifies you. It says feeling frustrated or hungry or hungry is a great one for food, but it taps into some pain you already have. It makes it a little bit worse and shows you how you can get relief by taking action on whatever they're selling. So by just applying that framework, the campaign is unbelievable. And by the way, our business, all she has to do is type in how many posts she wants. 4, 6, 8, 1. And the goal, attend my Facebook live event and bam, she starts getting posts. The one on the left is the basic post. The one on the right is the advanced post. The pain agitate relief. And I think the first few words are, you know, feeling bored and sad and tired. Well, then this Facebook Live is for you. It's a great post, great copywriting, and it touches on some of the pain that they're having and offers relief by attending the event. Blog. Last one. And then we're going to get into content distribution. And this will touch on some of the things we talked about in the previous days. This is one of my favorite ones. The blog prompt, a basic and advanced prompt. So lots of folks need blogs. Lots of folks take blogs and then create video scripts out of them. But so this will double the blog is. There's two basic prompts. The blog prompt, which is you type in your business information, tell it you want a blog, you want it X number of words, you want it SEO friendly. But the advanced prompt actually uses the buzzfeed formula. Who here's heard of buzzfeed, right? Everybody. And there's Listicles. Seven ways to do this. Five mistakes to do this. Four questions to ask your dealership before you buy your next car. This is a wonderful, wonderful framework to set you up and write a beautiful blog. And so what she did, she typed in the information, she filled in some information that's really easy for her to fill in, and bam, she gets a great blog, buzzfeed style that also doubles as a video script. And she can convert this to a video script by saying convert it to a video script in the first person because it's got her information link call to action to her website. It's unbelievable what this will do. It's a great way to also set yourself up for another email campaign or a social media post. It's offering 10 ways or 10 mistakes to avoid if you're a fashionista. So she used this blog immediately. Copy paste done in seconds. Expert marketing prompt takes content. Now, we built on those, those three fundamentals. Now, one of the biggest questions I get is, okay, I got it, my content is done, I got the content. Now how do I get it distributed? And this is one of the key things, what we really got today, as of today, it's really important. You know, content is not an issue. If you're thinking content is difficult or impossible or time consuming, I want you to know, as of today with ChatGPT, there's really no excuse not to produce content. You can't produce content incredibly well. The one question I get is, what about distribution? How do I get it distributed? What do I say if I want to actually be more vocal in some of my stuff and how do I get it produced? We're going to tackle that right now. Content pyramid. There's a recipe for content distribution at scale, and it's ultimately a Gary Vee formula. And what it says is essentially, if you have a podcast, if you have a keynote speech, if you have a book that you're promoting, if you have a workshop that you're doing, come up with one piece of pillar content. And then ultimately that piece of content, by the way, could be a BuzzFeed blog. You could say, 10 ways to do this, five mistakes to avoid. If you want to do this, take that one piece of content, chop it up and distribute it across your social channels. You go, well, how do I do that? I get the visual, but how do I do that? We're doing that with Move and for relentless. Linda did this. Video AI. Anybody seen these videos of Troy and I? One video took us 40 minutes to put together. Drop it in video AI. It cuts it up immediately, chops it up. You can even fine tune it. Video AI. There's a free demo or free, free, free trial of it. Fantastic. It's, it's. If you need something fast, easy, it splits it up, it does the captions for you, it does the backgrounds for you, it does all the editing, it even writes you a little post and more. So it takes all the work out of actually creating that piece of content. You say, okay, I got the content pyramid, but I want to be more vocal. Let's say it's Troy. Let's say it's Troy and he needs to create content. And anybody that's ever sold anything knows that when you walk into a room, there's going to be hot people, hot prospects. I know you, I trust you. I'm willing to buy from you. There's going to be a group of warm prospects that say, I'm not necessarily in market to buy that thing right now. I'm open to the solution. And then there's cold prospects over there. It says, I don't want this product right now. I'm not looking for solutions right now, but I have some problems. There's different temperatures of clients out there, different prospects. So if I'm Troy and I've got the founders forum, right, I could talk about three different things to draw in a much bigger audience. If I just talk about the founders forum, like, here's why you want the founders forum right now. I might be missing the people that have problems, but not interested in that. Solution right now. So what could I say? I could say, well, wait a second, what if I address the cold audience with problems? Three struggles that founders have. Three struggles. Are you in the pit? Three ways. You might just be in the pit and talk about that pit and connect with them and then have another piece of content. We were talking about solutions. We were saying, hey, if you found yourself in the pit and you found yourself reading books and going to seminars and going to workshops, you haven't quite figured it out yet. Let me introduce you to this. You can talk about solutions. Next one is you finally are talking about the products. The products. This is Founders Forum. This is why I can help you. These three things will put you over the top and make your, make your life easier, better, faster, stronger, take you from the next pit to your, your next peak and your next palace. And the way they do. This is a guy named Gary Vee. I love this framework because he's mastered this. Anybody's seen Gary Vee, you've seen he talks about empathy over here and then he talks about Facebook and Instagram reels. He's talking about solutions over here and then he's talking about his wine that he's selling. He uses all three beautifully. He uses all three beautifully. And ultimately what he's doing is he's using what they call the authority framework. I'm going to give it to you. Take a picture of this. If you create content in these just four different categories, it's a game changer for your business because you're no longer going to be talking about just the product or service hoping people buy, but you're going to be producing content about the problem, producing content about the solutions and then ultimately you're going to be talking about the product. Even better if you've got content produced about objections. Well, wait, I don't know. Is the foreign founder just like eo? No, it's not. There's a common question, here's what it is and it's for these type of founders, great. You've got that content that's sitting ready for when somebody lands on your page and you need retargeting content. Most people fail not because they don't have the right content, but they've just focused on product oriented content. You want to address the entire funnel. I saw a post just this morning from Mr. Grover and he was talking about the idea of close. He had a great piece of content that was problem where he's connecting on a basic level. He's not necessarily talking about winning, but he's connecting on a different level about an aspect of winning. He's mastered this as well. This is the authority framework. You can use it and create massive amounts of content to reach more people and a wider audience starting today. Okay, here's what we covered. We covered where to start, what to say, and how to get it all done at scale. We created a software called AI Content Pro. What it does is it's an AI powered software where you answer those six questions about your business and it produces a marketing plan, a marketing calendar, 12 ads, 12 posts, four emails, a video script in about two minutes. It'll save you a massive amount of time. So that's what the software does. And the goal is to help you spend more time running your business than marketing your business. In my Last minute and 30 seconds, I want to share just one thing. At the beginning of the presentation, I mentioned that I went for a run and I lost it all. And one morning I went for a run. What I didn't tell you is what happened the day before that. It was 4th of July and it was at the, like, what Troy would call the Pit. I lost my shit. I mean, I was coming apart at the seams. I was at the bottom of the bottom of the bottom. I was looking at a fucking mountain that I couldn't possibly think about getting to the top of or getting out of the hole. And I'd given up. And these guys, I love these guys, they're in my forum and they're messaging me, talking about, hey, what are you doing on 4th of July? And they were having a wonderful time, but they were checking in on me and I wasn't answering the WhatsApp. I didn't want to answer the WhatsApp because what do you say? I don't want to ruin their time. At the same time, I'm hanging on barely at the bottom, and I didn't know what to say. You know, do I say I'm doing horribly or do I say I'm doing fine and lie? Thank God I said, I'm not doing so good. Within seconds, my phone rings and I don't even know which one it was. First, my phone just lit up. Both Anthony and Frank called me that minute, and I got to share with them what was going on in my life. And they said, hang on, you got this, bro. You got this, you got this. And I go, I don't. I don't got this. I don't got this at all. They said, listen. And I remember Anthony said to me, wait a second, you still got 20 years in the business, right? I said, I got 20 years in the business. I also got half a million dollar debt. I'm about to lose my fucking house. I've lost everything. He goes, wait a second. Wait. You still have all the contacts? I said, yeah. He goes, what about your kids? I said, what do you mean about my kids? He says, what do you want your kids to say about you if you quit? And for the first time, conversations with Anthony and Frank. Instead of thinking about the mountain I had to climb, I started thinking about the cost of not fucking trying. So I'll leave you with it. And then that day changed everything for me. So thank you, guys. I'll leave you with this. Jesus, I got to hold it together. I'll leave you with this. Imagine today when you could be a part of a group where you could plug in to people that fucking get you. Imagine plugging into a group where you'd have to say a word, and they know exactly what you're feeling, exactly what you're struggling with, and exactly what you need at that time. Imagine a group that you plug into. It's like energy that you just get when you need it, when you're at your worst, that group is here in EO and I thank you very much.