Short YouTube clip (Scott Empringham) featuring Hope Svara, public speaking expert. Svara advises that the key to better communication and public speaking is clarity about who you are, why you do the work, and the problem you want to solve; techniques alone won't help without that clarity.
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Want to know one thing you could do to improve your communication skills today. It comes from my recent conversation with Hope Svara, public speaking expert and founder of Mother Trucker Yoga. Listen to what she says.
Well, first they need clarity on who they are, why they're doing what they're doing and the problem they want to solve. Part of the reason why people aren't clear when they're speaking about their business or wanting to help people is they're not clear on themselves. They talk in circles, not because they talk in circles but because they don't know what they're trying to say. And so if you want to be a better speaker, first and foremost get more clarity on your business. That alone will help you be a better communicator and a better speaker far beyond any training of tactics and techniques. Because those are just tactics and techniques. You don't have the clarity that the tactics and techniques won't work for you.