Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

Keep saying the same thing over and over again if it means something to you don’t stop

17 Jan 2026 · 0 min

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0:05

Short YouTube excerpt (uploaded by Scott Empringham) containing an informal, candid exchange between SPEAKER A and Scott Empringham. They advise persisting with the same messaging when performance/metrics are improving and to "let your accountant tell you when it's time to stop" — i.e., use quantitative signals rather than feelings to decide when to stop repeating a message.

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