Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

MARKETING HAS A TRUST PROBLEM. #marketing #x100 #ai #clientsuccess @seankelishadi6978

14 Aug 2026 · 1 min

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In this interview excerpt, Scott Empringham asks a participant why they decided to try the X100 program. The participant answers that the decisive factor was Scott’s personal qualities—his honesty, transparency, and the visible humanity behind his brand. They contrast this with the broader trust problem in marketing, recalling a past experience with a deceptive SEO partnership that left a sour impression of the industry. The participant emphasizes that Scott’s openness, his family’s presence, and a globally distributed, genuinely friendly team make the program feel human and trustworthy, qualities they feel are missing from contemporary marketing practices.

Chapters

When you saw the program X100, was there one thing in particular that made you think, all right, this— I'm gonna give this a shot?
Just who you are as a person. You're very honest, you're very transparent. Marketing has a bad rap when you think about it in the real world. Early on in my career, I had this SEO guy who was interesting, and we had a handshake deal and turned out to be just like bots and, you know, fake stuff. It's just tough with marketing, you know? So, so it's hard to know who to trust. But with you, like, you wear your heart on your sleeve. Everyone knows who your family is. You're not just some random person behind a screen. I love your team. I look at your team and you've got really nice guys that are global. They're all part of your group. You could probably put a dot like in every part of the world as far as like people that are part of your team. So I feel like I'm interacting with humanity. Mm-hmm. And I think that's something that's been lost in today's marketing.