Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

Master Your Pitch with 'Is, Does, Mean'! #PitchPerfect

23 Jun 2024 · 1 min

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Short transcript excerpt (speaker: Scott Empringham) demonstrating the "Is, Does, Mean" pitch technique to introduce a free AI personalized strategy call. The script defines the offer concisely: "What it is" (a 30-minute call), "What it does" (an audit to identify suitable AI tools), and "What that means" (peace of mind and avoiding wasted time on ineffective AI).

Chapters

When you introduce that call, talk about there's a technique called is does me and say, you know, if it's in there and say, you know, what we would love to offer you is your free AI personalized strategy call. What it is is a 30 minute call. What it does is it allows us to audit your business and see which AI tools that we offer are going to serve you most. What that means is you have the peace of mind knowing you're not wasting time on AI that's outdated or a waste of your time so you can continue to build your business and stay ahead of the curve.