Matt Perry: Farming for Success in Real Estate #DedicatedRealtor

You know, my grandfather was a farmer, and so one of his great sayings was it takes the owner's shadow on the soil to make the crop grow. And so I've done that in my farm up here, which is. It's about 5,300 doors that I hit religiously and have been for 20 plus years. I mean, the. Literally, you can do the math. It's. It's 5,300 probably at least 15 times a year. So they get a lot of mail from me. And that was a moment when that market was really kind of sliding the wrong direction. I made that decision. I said, I have to go all in and I have to shift to being in this position where I'm going to be the person they think of, you know, as, you know, it's not what you know, it's not who you know, it's who knows you, who's going to think of you when the time comes. And so that was a moment where it was getting scary. As far as, you know, as you remember, there was short sales. It was a lot of foreclosures. It was not easy any longer because the market from, say, 030405 is very strong. And then all of a sudden it wasn't. And so that's probably a moment where I said, okay, you need to treat it like a business, run it like a business, and.