A short YouTube interview snippet where Matt Perry explains the importance of being able to say no to potential clients in real estate. He describes turning down opportunities when he judges he isn’t the right fit and stresses that marketing a property (professional photography, print materials, multi-channel promotion) is costly and part of his business decision-making.
Chapters
Have you ever gone to a house and met with a couple or a person and said, listen, I can't help you. I'll throw out another old name, Ralph Brown. So he was a broker. And that was some great advice my dad gave me not to get too off the topic here is I went around and talked to a lot of these brokers and he gave me great advice of you need to be able to say no. And so there have been times where I've excused myself from an opportunity. So you know what? I'm probably not your guy. And you're better off, you know, having somebody else. Because at the end of the day, Scott, I'm going to spend a lot of money quickly. And that's something I do. As far as between professional photography and all the print material we put out and all the things we do to get as many eyes on the property, we use as many mediums we can to get people seeing the property, that's not a small expense. And so it's part of my business plan and that I have to make a smart business decision.