Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

Motivate and Educate: Tailoring Presentations for Impact! #EngageEveryLearner

19 Jun 2024 · 0 min

Watch on YouTube

0:27

A short YouTube talk (speaker: Scott Empringham) about tailoring presentations by addressing audience motivations and varied learning styles. The speaker lists three audience motivators—more money, more freedom, and more impact—and cites Howard Gardner’s multiple intelligence idea, noting learners differ (visual, auditory, kinesthetic).

Questions this video answers

More money; more freedom; more impact.

Visual (seeing), auditory (hearing), and kinesthetic/feeling.

Audience has three types of motivation. And, you know, people have different degrees of them, or they have, all of them is they, they want more money, they want more freedom, and they want to have more impact. And so if you can incorporate that into your presentation, it's basically like Gardner's multiple intelligence theory. Howard Gardner from, from Harvard, he said people learn in different ways and it's the same as your senses is some people, you know, they have to visually learn. Some people, it's their ears that are learning, and some people, they have to feel it.