Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

Not tech savy to use AI

15 Apr 2024 · 1 min

Watch on YouTube

0:59

Short excerpt from a YouTube video by Scott Empringham arguing that AI is accessible to anyone ("If you can read, you could use AI") and is a powerful accelerant for marketing. The speaker explains simple, low-tech ways to use AI (copy/paste, right-click), and describes high-level marketing uses: understanding target audience, auditing competitors and offers, assessing strengths/weaknesses, optimizing websites and social media, and iterating campaigns rapidly. Emphasis: knowing the right inputs/questions makes AI multiply effectiveness; AI can also help generate the right questions.

Chapters

People sometimes say, well, I'm not tech savvy enough to use AI. If you can read, you could use AI. And you can right mouse click, highlight, copy and paste and fill in the blanks. You could use AI. Anybody can use AI. If you know about marketing, you're going to be even that much better. You're going to know the right inputs to use. But imagine having trillions of pieces of information about your ideal customers, about your market, about your competition. If you could imagine taking that immediately, taking your offers that you want and saying, what are my competitors doing? Copy and pasting their competitors websites in there and scouring their websites and making sure your offers were competitive with theirs. Imagine how much more if you're a market and you're using AI, it's like an accelerant, it makes you 10 times better because you know the right inputs, you know the right questions, you know that to really come up with a great marketing plan, you have to know your target audience, you have to understand your competition, you have to understand your strengths and your weaknesses, how the offers you're going to make, how your website is right now are using social media. And then finally you have to know your industry. Imagine AI can figure all that stuff out even faster and better and over and over again for different campaigns. That's the power of AI. If you know the right question to ask, it makes you even better. And if you don't know the right questions to ask, it can help you with those too.