Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

Persona

16 Apr 2024 · 0 min

Watch on YouTube

0:28

A short YouTube tutorial (spoken) introducing the first step in building a marketing plan: creating a customer Persona. The speaker describes a structured framework—a long prompt likened to 'Mad Libs'—where answering four key questions lets AI generate a detailed ideal-customer profile (pain points, beliefs, income, geography, desires, fears, keywords, lifestyle and family details).

The very first step for anybody if they're creating a marketing plan and campaign and content, is to come up with a Persona. So we do. As we walk them through, we have a framework. We have literally a prompt. Think of Mad Libs. So we've got this long prompt, and all you need to do is answer, like, four key questions. You answer those four key questions, let AI do the rest. It will design an ideal customer for you. Their pain points, their beliefs, their incomes, their geography they live in, what they want most, what they fear most, keywords to reach them, all kinds of different things about them. Their lifestyle habits, their behaviors, their family, everything about them. But it starts with the Persona.