Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

Power of Partnership

12 Apr 2024 · 0 min

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Short excerpt from a YouTube video "Power of Partnership" (creator: Scott Empringham) arguing that entrepreneurs can grow by partnering with established brands. The speaker describes co-branding with trusted restaurant brands to borrow credibility when entering a nascent market and delivering flyers to corporations, calling partnerships a powerful channel for business growth.

We made a lot of mistakes, but the one thing we did right not knowing it is that as we were building this business from scratch, there was no marketplace for it yet, because people didn't understand what we were doing. We would position ourselves with restaurant brands that were credible already. And so we were co branding. And so when we would go to corporations and drop off the flyers, they would see brands that they knew. They probably didn't even know who we were, but they were like, oh, restaurants on the. Where you guys deliver food from these restaurants. They trusted the brands, which meant that we were leveraging the trust of the partner. And I still think partnerships are one of the greatest ways entrepreneurs can grow their business. It's a. It's a channel that they can work through.