Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

Risk of not adapting to AI

17 Apr 2024 · 0 min

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0:28

Short spoken segment arguing that businesses and professionals must adopt AI or face obsolescence. The speaker recounts a Michael Eisner anecdote at Disney — Eisner challenged character artists to adopt new technology, and those who refused later lost their jobs — and generalizes that copywriters, marketers and other professionals who don’t adopt AI risk being out of business (some already are).

The risk of not adopting AI is extinction. I remember this great story about Michael Eisner. Apparently walked into a group of character artists at Disney, and he threw a laptop on the table and he said, listen, by the end of this year, every one of us is going to be adopting a new technology. Got to get interested in softening this technology. A bunch of character artists said, no, I'm not going to do that. They were the same character artists that were out of a job. The businesses that don't adapt to AI are going to be out of business. The copywriters that don't adopt AI are going to be out of business. The marketers that don't adopt AI are going to be out of business. And by the way, some of them already are.