Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

Seeing is believing

22 Apr 2024 · 0 min

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A short YouTube video ("Seeing is believing" by Scott Empringham, uploaded April 22, 2024) in which the speaker describes running hands-on workshops for business owners. In the workshop the speaker brings ~100 business owners with laptops through a seven-step process to design an entire marketing campaign on the spot (ideal customer, marketing plan, calendar, blogs, ads, emails). The speaker emphasizes the transformative "seeing is believing" aha moment that results when attendees leave with a complete campaign.

Questions this video answers

100 business owners.

A seven-step process.

It's hard to imagine until you actually see it. Until you actually create a campaign that's meaningful for you, it's hard to kind of imagine. So when we do campaigns, when I do workshops, I'll have 100 business owners in a room, all with laptops, and I walk them through a seven step process where they actually design their ideal customer, design their marketing plan, design their marketing calendar, design blogs, ads, emails, right there during the workshop, and they leave with an entire campaign. When they do that, they're transformed because seeing is believing and the experience is every. That's the aha they're looking for.