Sneak Peek Inside “10-Day Social Media Crash Course” and “Social Media 90-Day Academy”

A promotional YouTube video by Scott Empringham giving a guided tour of his digital-marketing training (the 10-Day Social Media Crash Course and Social Media 90-Day Academy). He describes course scope (40+ videos, ~10 hours), module topics (targeting, budgeting, messaging, advertising, tech/library walkthroughs, campaign launch and optimization), weekly Zoom group calls with guest experts, an active Facebook student community, and a CTA to join the academy.
Chapters
Hey there. This is Scott Impingham. By now you've had a chance to actually take a look at our eight step blueprint. You've learned a little bit about the seven digital marketing trends that are impacting your business. I actually want to take you inside our course and show you some of the elements, you know, because you might be in a position where you really want to jump in and get started, but you might still have questions. So I want to show you the course, I want to show you the Facebook group, and I also want to actually give you kind of an inside look at the actual private page. So take a look at this. And inside the course, what you'll see is everything to get you started and get you going. You've got defining your target, defining your victory, and defining your budget. There's over 40 videos in here and 10 hours of content to walk you through all the different foundational strategies from targeting, setting up your budget, setting up your goals, all the different how to discover the target on social media. And we actually take you step by step through Facebook and LinkedIn, Instagram on actually how to discover where your target is on social media before you even invest a dime. How would that be? Think about diving into a pool without knowing how deep it was. You don't want to do that. So this gives you an opportunity to actually audit some different platforms to see where your customers are. Next, we go into actually messaging for impact and advertising for impact. This is sometimes people's favorite part of the course where they're actually learning some of the principles of stickiness and principles of persuasion to figure out and really apply some of the lessons that other people have learned about how to make your messages as sticky and influential as possible. Also swagger jacking ads. How to speed up the entire process to go from no ads to an ad in record time, to be able to learn how to leverage other people's advertising. And then you'll see this. There's a tech library. Let's say you're a beginner, an absolute beginner. You don't know where to start. We have walkthroughs on business manager to actually show you a Facebook page and a LinkedIn page and get you familiar with, with all the different basics to get you up and running. If you have absolutely no experience, that's gonna be for you. And then of course, we go into measuring and optimizing the campaign, launching your campaign. Do you have a customer list? We actually walk you through on how to upload that customer list to target just those people or Create lookalikes and how to create retargeting audiences. All of that is in launching your campaign and then finally measuring and optimizing your campaign. And even some cool stuff like building your own all star social media team. If you're interested in creating your own all star social media team, we walk you through exactly the skills you need on your team and where to find them and how to advertise for them. And then we've got some resources in there that we're constantly updating. So you can see that we walk you step by step all the way through. Now, if you have questions, the cool thing is we actually record all of our group calls. We have guest speakers on all these different group calls that we walk you through everything. And so this particular one was on LinkedIn, so we have zoom calls every week. We have expert speakers that come in from the outside and we'll come in and actually walk you through step by step on how to do different things. We have our team to walk you through creative, copywriting, technology, messaging. You could even supply ads that we then go through and do walkthroughs and case studies on. And then if you do have questions, of course, you can ask us on our Facebook page. So this is the actual Facebook page where we have tons of interaction from all of our different students. And you can see all the different people posting in here where people will post some of their advertising or videos and some of they'll have questions on ads and we'll get those answered. They'll show us the impressions and reach that their ads are getting, or they'll ask us, hey, why isn't my spend working? And we'll walk them through some of those things. Even sometimes people will give us their ads and they'll say, hey, does this sound right? So lots of great interaction on, on those pages. You could see that there's a ton of interaction where we help people every single day. And then the cool thing is if this sounds like this is helpful for you, and it sounds like you do want to get started and you do want to be a part of this academy where you've got the coaching, you've got the course, and you've got the networking, then you'll click on the link somewhere in this ad and you'll go to this page where you'll be able to click on get instant access now and become a part of the academy.
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