Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

STOP playing it safe with your ads!...Look at what Ford did! 🚗💨

7 Aug 2024 · 1 min

Watch on YouTube

0:47

Scott Empringham (Empingham Media Group) describes the 2014 Ford Transit Connect Wagon marketing effort, the "dog Fart campaign" created with adman Tom Grill. The campaign used humor (characters Dirty, 30, and Leroy the Bulldog) and a contest (chance to win the "UN Minivan") to generate viral attention, large engagement, and a substantial lead influx. The speaker's message: stop playing it safe with ads—bold creative can produce breakthrough results.

Chapters

New 2014 Ford Transit Connect Wagon. More enjoyable it wasn't me. Stop playing safe with your ads. Look at what Ford did. The fear of mediocrity and marketing is real. At Empingham Media Group, we faced it head on with the dog Fart campaign for the Ford Transit Connect the UN Minivan. Teaming up with ad man Tom Grill, we introduced Dirty and 30 and Leroy the Bulldog, a farting dog and a chance to win the UN Minivan. This mix of humor and creativity turned a simple ad into a viral sensation. The result? Our campaign exploded online, generating a flood of leads and massive engagement. Stuck playing it safe. Share this with someone who needs a marketing breakthrough.