Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

STOP PREPARING. START DOING. 🔥 #takeaction #dothingsyoudontwanttodo #youtubeshorts

16 Jun 2026 · 0 min

Watch on YouTube

0:28

In this brief, high‑energy monologue the speaker argues that any form of preparation—planning, scheduling, making to‑do lists, announcing intentions, self‑criticism, envy, fantasizing about future praise, or even reading about how to accomplish a task—does not count as actually doing the task. The only thing that truly constitutes "doing" is the act of taking immediate, concrete action. The speaker repeatedly dismisses each proxy for action and ends with a stark imperative that the listener must move from thought to execution, emphasizing that only direct execution matters.

Planning to do The Thing isn't doing The Thing; scheduling time for it isn't doing It— making a To-Do list of things isn't doing It! Telling people you're going to do The Thing isn't doing It! Hating on yourself not having done The Thing isn't doing It! Hating other people who have done The Thing isn't doing It! Fantasizing about all the adoration that will come once I've completed This Isn't Doing It either! Reading how to Do The Thing isn't doing It or reading what others did doesn't help me get started... only thing that's "doing" Is doing It! Manfred Flower?