Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

Test to Find the Best: Marketing Strategy Exploration! #FindWhatWorks

24 Jun 2024 · 0 min

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A short excerpt from a YouTube discussion where multiple speakers (notably Danny) discuss marketing strategy testing. The speakers emphasize that testing reveals which strategy is best (“the one that works”), note that multiple strategies can be valid and rooted in research, and introduce AI as a possible tool/angle ("ROI with AI"). The tone is practical and exploratory, with attention to personal preference and experimentation.

I know we're throwing out a bunch of stuff, and there's not a right or wrong.
These things you just test. And so what, Danny.
And my job.
Is, is to listen and go, cool. You could do this, this, or this.
And I will have people sometimes say, well, which one's the best one? I'm like, there's one way to find it.
The one that works.
The one that works. And, you know, all.
All of these strategies work.
You know, everything's.
Based in research, but.
Sometimes it's also.
Based on preference, too. I mean, what are you comfortable doing? I'm thinking AI. I'm thinking, okay, if you're going to keep on saying AI, this whole presentation is ROI with AI.
Oh, that's good too.
You know, because that's what people want. They're like, how can I make money? How do I not have to spend time on this? And how can I make my life a whole lot easier? Right. You know, that's what we're again. It's. It's income, freedom, impact.