Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

The Campaign That Redefined Car Launches! 🚗💥

28 Jul 2024 · 1 min

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A short YouTube video by Scott Empringham highlighting the "Follow Me to Bliss" marketing campaign executed by Impingham Media Group for New England Lincoln Mercury dealers. The campaign livestreamed a cross-New England drive with hosts Katie Cleary and Lindsey Klubine in a Mercury Milan hybrid on Twitter and YouTube, generating large awareness and engagement and culminating in a fan winning a Mercury Milan hybrid.

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Tired of boring marketing, look at what this car brand did. Imagine igniting wonder and excitement in your viewers. Impingham Media Group did just that with the Follow Me to Bliss campaign for New England Lincoln Mercury dealers Katie Cleary and Lindsey Klubine from Deal or no Deal journeyed across New England in a new Mercury Milan hybrid. Broadcast live on Twitter and YouTube, their adventure captivated thousands driving massive awareness and engagement, ending with a fan driving off in their own Mercury Milan hybrid. Send this to someone who needs a marketing breakthrough.