Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

There are new companies out there doing things now that you could never even imagine 6 months ago.

18 Apr 2024 · 1 min

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A short transcript excerpt from a YouTube video by Scott Empringham discussing how new companies are using AI and technology to rapidly change marketing practices. The speaker emphasizes that businesses must be aggressive with mission-critical marketing, and gives an anecdote about a friend who replaced traditional radio-spot production for a pizza chain with AI-driven voice cloning and automated production — reducing cost to pennies and enabling near-instant delivery to outlets.

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If your business, if it's a mission critical for your business and your marketing is mission critical, then you've got to get aggressive. If they're not delivering you what you need, there's a thousand other companies out there that can. And by the way, there's new breeds of companies that are out there that are doing things now that you could never even imagine six months ago. So there's companies right now that are doing things with AI and with technology that are changing. There's a. There's a friend of mine, he was doing radio spots, and the whole radio spot industry has changed. All these different spokespeople, unless you've got a really recognizable voice, and even if you do have a recognizable voice, you can clone that too. But now there's radio spots and radio. This guy's doing radio spots for a pizza chain. And they just outsourced it all to AI and all the radio spots cost pennies to produce. They could produce them instantly, in moments and get them off to the different media outlets. And they've cut everything down completely because they went to a different marketing agent, one marketing agency. They're going to use their traditional methods, took the traditional times, the traditional overhead. He made a call to another friend that was doing all AI he said, could you do my radio spots? He said, what do you need? He actually produced one on a conference call with a guy, and the guy made the change, and the old agency of all the different talent was gone.