Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

Transformative Goal Setting

22 Apr 2024 · 0 min

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0:22

Speaker (Scott Empringham) emphasizes establishing real, measurable goals tied to business drivers. By having everyone set goals focused on the right drivers for their role/team/division, the organization gains alignment and focus, which in turn accelerates business performance.

I mean, real goals that are going to drive the business. Real goals that are measurable, that are going to drive the business. And that's the power. Because then once you take that concept that you learn and you say, let me put this in my business, and you've got everyone in your company goal setting about the right things that they should be goal setting about the right drivers of their job, of their team, their division or department. You talk about alignment in the organization and focus, and ultimately what happens is your business accelerates.

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