A speaker describes a "marketing campaign prompt" and related problem-framework, then gives an anecdotal example: a woman with boutiques in Laguna Beach used the prompt (and later ChatGPT) during COVID to generate a detailed marketing campaign. The AI-produced plan rapidly produced multiple useful elements (a SWOT noting risks/opportunities from people being stuck at home, Facebook Live and email/video scripts, partnership ideas), outperforming what the speaker could produce manually.
Chapters
This is called the marketing campaign prompt. The prompt and the problem framework. I'll give you an example. Woman comes through our class and in our course, and she has a couple of boutiques and she's in Laguna Beach. She says, we gave her a really great campaign during COVID When ChatGPT comes out, she says, I wonder if we primed it using the prompt you just gave me, we would get a similar or better answer than you gave me during COVID before all ChatGPT came out, she plugs it in. She kicks out a marketing campaign that I couldn't have come up with in an hour. This was what got kicked out in ChatGPT. You can't see it all, but I'll you four really important parts of this. Number one was a swot analysis where it quickly identified that during COVID if everybody's stuck at home, that's actually a problem and it's also an opportunity. So identified the opportunity. The second thing it said, facebook Live. This is a great way. Let's read Facebook Lives to everybody. Let's put together some emails, let's put together some video scripts. Let's work on partnerships with other businesses that are struggling. It went on and on, more than I could have ever come up with. And it came up with a marketing plan. Bam. In seconds.