Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

Want more customers? Your ads need this ONE thing!

25 Jul 2024 · 1 min

Watch on YouTube

0:36

Short promotional YouTube video (hosted/created by Scott Empringham) arguing that ads need a single crucial element: attention-grabbing creativity. It presents a case study — Emping Media Group’s "Showroom Rap" for Northwest Ford dealers — in which a Ford salesman raps about the Ford Focus (with a beatboxing sidekick), producing laughter, dancing, and viral online buzz. The video’s purpose is to persuade marketers to try more playful, attention-first creative and to share the idea.

Questions this video answers

"Showroom Rap"

July 25, 2024

Chapters

Want more customers. Your ads need this one thing and this car brand nailed it. Frustrated with ad campaigns that fail? We get it. Breaking through the noise is tough. Imagine a campaign that grabs attention and brings joy to your customers. Emping a media group did it with Northwest Ford dealers with a campaign called Showroom Rap. A Ford salesman breaks into a rap about the Ford Focus with a beatboxing sidekick. The result? Shoppers laughing, dancing and loving the Ford Focus. It went viral, creating massive online buzz. Fed up with the same old marketing. Share this with someone who needs a marketing breakthrough.