Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

We may have accidentally invented the MAC AND CHEESE TEST #experiment #ai #websitedesign #ford

8 Jul 2026 · 1 min

Watch on YouTube

1:14

In this fast‑paced demo, the presenter challenges himself to rebuild Ford’s Generalink website from scratch in exactly 60 minutes using the X100 formula and AI tools. He frames the process as a “mac‑and‑cheese” experiment, promising to finish the site faster than the pasta cooks. The workflow is broken down into four core “ingredients”: (1) defining the Ideal Customer Profile (ICP) to answer who the site serves; (2) selecting three niche angles; (3) crafting clear messaging and a lead magnet; and (4) anticipating common customer objections (e.g., generator availability, cost, food safety). He then applies Ford’s branding—logos, fonts, color palette—and makes the site bilingual (English/Spanish). Using a copy‑and‑paste “app‑building” prompt, the AI generates the site content and structure, handling the objections automatically. The presenter emphasizes that a solid strategy (the ingredient framework) is more critical than flashy marketing, and that AI can execute the heavy lifting, culminating in a brand‑new Ford website ready before the mac‑and‑cheese finishes cooking.

Chapters

Today I'm going to give myself 60 minutes to rebuild the entire website using the exact formula that we use in X100. 3, 2, 1, go! There is one catch though. I'm gonna try and make this website faster than it takes me to make Annie's mac and cheese. This is Ford's current Generalink website. Old website: generators available. New website: new messaging, keep your family safe during the next outage. Every great website starts with ingredients. No ICP, bad website. No niche, bad website. No messaging, bad website. No lead magnet, really bad website. Our first question is, who are we serving? That's why we should start with our ICP prompt. I implemented all the Ford branding, all the Ford logos, and all the Ford fonts. And you can have this website in English or in Spanish, whichever you want. This is the fun part, plus our pasta is almost done. Ingredient 2: 3 niches. Now we copy and paste our lovable app building prompt and wait for the magic to happen. Ingredient 3 is questions and objections. What if I can't find my generator? What if I can't afford a generator? How long will my food stay cold? Most businesses think that they need better marketing, but what they really is a better strategy. Then AI does the rest. And that's how you make mac and cheese. I meant a brand new Ford website.