Why Your Ads Aren’t Working—They’re Missing the ONE Thing That Matters! 🚗💥
22 Jul 2024 · 1 min

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A short YouTube video by Scott Empringham arguing that many ads fail because they lack 'fun.' He describes Empingham Media’s approach of adding fun and excitement to campaigns and cites the Lincoln "Best of California" campaign — featuring prankster Jack Vale and actress Vane Million — as an example that drove brand awareness and engagement by turning a luxury car promotion into a viral, adventure-style series streamed to millions.










