Scott EmpringhamAI Marketing Strategist | Helping CEOs Scale with AI

zone of genius 31 1080p

11 Jan 2025 · 1 min

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Scott Empringham (speaker) recounts his background as a marketing specialist who executed high-performing sales events for major automotive brands (GM, Ford, Chrysler, Toyota, including the Toyota Cellathon). He explains his process: identifying target audiences, building core messaging, setting goals and metrics, and creating 60–90 day marketing plans to drive customers and sales. Motivated by a peer's suggestion, he wrote a plan for himself and executed it aggressively.

Chapters

What if I could do for me what I did for my customers? And by the way, my customers were like the king of sales events. Gm, Ford, Chrysler, Toyota, the Toyota Cellathon. Like, that's what I got really good at. Identifying a target audience, building out core messaging, setting goals, metrics, core messaging, marketing plans at, you know, all that stuff for 60, 90 days to drive customers and sales. 90 days. So a guy said to me, what if you could do that? I said, if I could do that for me, maybe I have a shot. Yeah. So I wrote down my plan, and I executed like crazy. And.