A first-person YouTube testimonial by Scott Selleck (Keller Williams City Views Realty) describing how he relisted and sold a luxury three-bedroom, three-bath condo (Winston Towers, unit 1722, 300 Winston Drive, Cliffside Park, NJ) using AI-driven marketing. The unit had been previously listed in 2025 and sat on the market 107 days before expiring; Selleck relisted it on September 10, used professional photography, digital floor plans, an AI-optimized landing page and AI-tuned listing copy, and sold the property in 24 days for $790,000 — $21,000 over ask. He cites his credentials (32 years, 500+ homes sold, Cram Institute AI certification, AI Marketing Academy membership) and ends with a call-to-action (phone and website).
Questions this video answers
Winston Towers, 300 Winston Drive, Unit 1722, Cliffside Park, New Jersey.
September 10 (year implied 2025).
107 days (previous listing in 2025, expired in August).
24 days.
Sold for $790,000, which was $21,000 over asking.
Chapters
Hey everyone, this is Scott Selick with Keller Williams City Views Realty to Selleck Group. And today I wanted to share a story behind one of my latest success stories. At a closing I had this week at the Winston Towers, 300 Winston Drive, 1722 in Cliffside Park, New Jersey. This beautiful three bedroom, three full bath condo had basically over 1800 square feet, a huge terrace and stunning views. And it was fully with a full high end renovation that you would find in like a luxury home up in like Alpine, New Jersey. It was originally listed back in 2025 by another agent and sat on the market for 107 days without a sale, eventually expiring in August. The sellers were frustrated. You know, they trusted the process, but simply it wasn't working. These clients were no stranger to me. I had helped them buy a home in Leonia, New Jersey, a large multi generational house, large colonial, where the family could all live together. They remembered how seamless that process was, how I kept my promises, how I treated them like family. So when the Winston Towers condo didn't, they called me and said, hey Scott, you know, could you help us here? Could you take over? We just want to have that same feeling, the same process that you put in when you sold me our home. So I was honored. I brought my professional photographer, Warren Young, who I've worked with for over 15 years. We captured the light, the scale and the emotion of the condo with the stunning wide angle photos and these wonderful views of the sunset areas. Then we layered in digital floor plans, created a dedicated AI optimized landing page. We crafted a next generation marketing description that works well with the large language with AI so the property could be found so much faster. You know, why was this different? Well, traditional marketing, you know, compared to AI marketing, there's a lot of differences. Here's the truth. The way people search for homes has changed a lot of them. 77% today buyers are now using AI powered tools. Not just Google searches. They're looking at, you know, while they're in chat, gtp, doing searches or other models. That's why I became a certified AI agent through the Cram Institute of Technology and also a member of the AI Marketing Academy. Me with Jason Pantana, through my coaching program, with my elite coaching program with Tom ferry. But over 32 years of experience selling more than 500 homes and 32 billion in sales, that's just not enough. Even with that track record today, I had increased my skills and I combined my local expertise with this advanced AI marketing to really deliver the service My clients really deserve way to be able to predict the kind of buyers that would be interested in the property, price the property for maximum exposure, position it perfectly to attract strong activity and multiple offers. And that's how you get results. You know, activity offers brings people listing basically at the end of the day. We listed on September 10, we had 24 days on the market. That property sold 21,000 over ask for 790,000. The buyers were actually thrilled. They purchased a stunning condo. The sellers were thrilled over above what they wanted. And the property finally got the attention it deserved. The work, the craftsmanship is simply gorgeous. The lesson, the difference wasn't luck, it was strategy, it was precision and it was innovation. The old way of selling, throwing a sign on a, you know, a lawn, putting it in the mls, hoping for a call that's not working anymore and that's not what you deserve. In today's world, this data driven marketing and AI strategy wins every day. It gives an edge, reaches the most people, the right people. So if you're thinking of selling, don't risk becoming another expired listing. Give your home and your equity the marketing deserves. Call me Scott Seller, Keller Williams City Views Realty the seller crew at 201-970-3960 today or visit via my website sellexcelsnj.com, it's key, make the call. If you're serious, schedule a consultation with me. There's no obligation, but tap into 32 years of experience, my AI certified training and this is why I became an AI certified realtor. Let's move forward and let's do this together. Thank you.
