Scott SelleckBroker / Sales Associate / Transition Advisor, The Selleck Group, KW City Views Realty · Scott Selleck | Trusted Bergen County Realtor | Keller Williams City Views Realty, Fort Lee NJ

How I Use AI to Get Homes Sold Smarter Not Harder

23 Dec 2025 · 1 min

Watch on YouTube

0:35

This YouTube clip features Scott Selleck advising home sellers about listing price strategy. He warns that starting with an overprice kills momentum in a normalizing market because buyers notice price drops; conversely, the right listing price can generate urgency, competition, multiple offers, stronger negotiating leverage, and ultimately higher net proceeds for sellers.

Chapters

A lot of sellers want to start high and adjust later. Here's the truth, and there's no sugar coating. This overpricing kills momentum, especially right now with the changing, normalizing market. You'll come out stronger and then stall. And every buyer watches these price, price drops, you know, so if you come out hyperpriced, you can stall out. The right listing price, however, creates urgency, you know, competition, competitiveness, multiple offers potentially. So you can get backup offer potentially in great terms, strong negotiat leverage, you know, and at the end of the day, your higher net proceeds.