In this February 2026 YouTube market update, real‑estate agent Scott Selleck of the Selleck Group (Keller Williams City Views Realty) delivers a hyper‑local housing‑market snapshot for Bergen County, New Jersey, aimed at high‑equity, long‑term homeowners in Bergen and Hudson counties. He presents the headline metrics – median list price about $999,000, Market Action Index (MAI) 41 indicating a seller’s advantage, roughly 600 homes in inventory, median days on market 77 and average close time 129 days – and explains what they mean. Selleck emphasizes that the market now rewards correctly priced, well‑presented turnkey homes and punishes over‑priced or poorly positioned listings. He notes a rising price‑per‑square‑foot trend for updated homes, indicating buyer willingness to pay a premium for quality and location. The video then offers concrete seller advice: price accurately using real‑time, AI‑enabled data; invest in preparation and presentation; act within the next 90 days to avoid losing leverage. Selleck positions himself as a data‑driven, AI‑enabled certified agent who can protect seller leverage and provide a clear, no‑surprise plan. The call‑to‑action invites viewers to contact him for a personalized plan and to subscribe for ongoing market insights.
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Welcome to the Bergen County market snapshot for February 2026. If you're a Bergen County homeowner wondering whether this market is still strong or quietly shifting, this update matters more for you than you think. It's very important to get a sense of things because right now the market is rewarding smart sellers, kind of punishing hopeful ones. Um, hi, I'm Scott Selleck with the Selleck Group, and at Keller Williams City Views Realty in Fort Lee, New Jersey. I work with high-equity, long-term homeowners across Bergen and Hudson County. And today I want to talk and break down the February 26th housing market snapshot in basically plain English. No hype, no scary headlines, just what the data actually is telling us. You know, the big picture, you know, let's start with, you know, the headline numbers. Right now, the median list price in Bergen County is about $999,000, which is still amazing. It's still high. The Market Action Index sits at 41, which puts us at basically seller's advantage. But here's the key point though. This market is no longer forgiving mistakes. Homes are still selling, but only when they're priced right, positioned correctly, and really present a turnkey. Strategy matters more than optimism right now. You know, in the next section, inventory and demand, you know, the inventory is basically about 600 homes right now, which sounds great. It doesn't, at first glance, it doesn't sound like a lot, but fewer listings alone don't automatically mean, you know, bidding wars all over the place. What really matters is the buyer's urgency, and that there were, and basically what we're seeing is they're being selective, and buyers are active, but they're also being patient. They're also saying yes to the right homes and walking away from other ones that doesn't make complete sense. This is why countrywide headlines are misleading. Fort Lee is not Tana Fly, and Tana Fly is not Leonia. Hyperlocal data matters more than ever, and that's what I focus on. You know, days on market, it really is a quiet warning sign. This is the key thing to look at. Here's the stat most homeowners overlook: the median days on market Right now it's 77 days, but the average close is about 129. That tells us something important. Half of the homes are selling fairly quickly and the other half are sitting. You know, usually it's because of pricing, the condition of the home, or how, how they— it was positioned for marketing. Once the home sits too long, leverage disappears. Buyers assume something's wrong even when there's nothing wrong with the property. It's just a misstep. Pricing per square foot, that's another thing we want to look at. One interesting trend, I'm watching closely is price per square foot is actually up. That's telling us buyers are willing to pay for high-quality updated homes, strong locations, properties that are prepared and positioned in the market correctly. They feel turnkey. They're willing to pay a premium. In this market, preparation isn't optional. It's the difference between leading the market or chasing it and then have to make adjustments later. And the last section, what does this all mean for sellers? If you're thinking about selling in Bergen County, especially if you, you know, you owned for a long time, here's the reality. You know, overpricing right now, it would be— becomes expensive for you. Preparation matters more than timing the headlines. This is where my role as an AI-enabled certified agent comes in. You know, we use real-time data to price accurately. We target right buyers early through our information, and we protect your leverage from day one. We put you in the best position for success. High-touch service, Data-driven decisions, zero surprises. We shepherd you through. That's my strength. If you're even thinking about making a move, whether it's within Bergen County, Hudson County, or part of a long-term view like move from NJ to Florida plan, the next 90 days really makes the biggest difference. You know, don't let it pass by. Reaching out before the market forces your hand is key. I'm Scott Selleck. If you want a clear plan, no guesswork, I'm here to help you. Your move matters to me. If you found this video helpful, subscribe. I'll keep breaking down the market for you one move at a time. Enjoy your day. I look forward to seeing you.
