Homes priced for 2021 bidding wars sit unsold in Tenafly and Englewood. Sellers and agents relying on MLS listings alone will lose buyers to competitors using video, 3D floor plans, and targeted social ads that speak to what buyers actually care about: mortgage payments and move-in ready homes.
Chapters
If your previous agent priced your home based on the bidding war hype of the past, you're effectively marketing your neighbors correctly priced home instead of yours in 2026. Buyers are more intentional. They won't even walk through a door of a home that feels overpriced compared to the new listings hitting the market Antenna Flight for example or Anchorwood. They are watching and it's an asset to them. The second reason is passive marketing in our local markets from Leonia to West New York to put it on the MLS and wage strategy is dead. You know, with mort mortgage rates stabilizing in low sixes or even high five buyers range buyers are becoming more like surgical. They're basically more focused on mortgage payments. They're looking for a turnkey digital experience. If your home didn't have a high end video for example a 3D floor plan or a targeted social media campaign, you miss 95% of the buyers who start their search on a mobile device.