Shaun Whynacht shares three practical tips for better on-camera performance: pause instead of using filler words, plan your opening, and decide how you'll end. Small changes that make a noticeable difference in how you come across.
Hey, Shaun Whynacht here with Blue Cow Marketing. Have you ever had to shoot your own videos? Do you know how painful that can be for many new people out there? I'm going to give you 3 tips today to help you shoot better videos. Number 1: Remember to pause. The biggest thing that most people come up against when they're delivering their content, not even only on video but even in a presentation, is we throw in those crutch words, those ums, those ahs, those things that audibly tell people that our brain is thinking. When you aren't comfortable in your situation, you will tend to throw out those ums and ahs, and it just becomes a real distraction for your audience. So the key is to pause. Whenever you get to the end of every statement, every fact, every point in your video, just pause. Let your brain catch up and think about the next thing that you're delivering. It's going to increase the quality and your comfort level in your videos. Number 2, think about how you're going to start your videos. Now, this can be different in every type of video that you do. If you're putting out a piece of content that is going to be an introduction to who you are, it's okay to say your name and your company. But if it's piece number 2, 3, 4, down the line and your audience already knows who you are, you can jump right into the content and get going. You don't need to go through that introduction and introduce yourself to your audience over and over again. And number 3, the last tip for shooting and being on camera to make it more comfortable for yourself is know how you want to end each and every video that you do. I see this all the time and you can tell people who don't know how they're going to end their video is they stumble on and on and on to try to find a comfortable way to get out of it, and in the end, it just becomes a train wreck. It's very similar to if you ever were running and you were walking or you were about to trip and fall and you're trying to catch yourself and you just keep stumbling forward and forward and forward. That's exactly how it ends. So know how you want to end each and every video. Those are 3 tips to help you produce and shoot and be on camera more confidently in your videos. Thanks for watching this tip. If you like this, go to our YouTube channel, youtube.com/bluecowmarketing. Like it, comment, subscribe. We'd love to hear from you. Thanks for watching.
Julie Vanexan recognizes Shaun Whynacht from Blue Cow Marketing at the Nova Scotia House of Assembly
