Creating An Instagram Link Page

Hey everyone, it's Shaun Whynacht here at Blue Cow Marketing. Today I'm going to talk about Instagram and I'm going to show you a— I don't know if you want to call it a hack, but a great way to reconnect or connect or call people to action with your Instagram posts. Now we all know that as of right now, when I'm recording this video, you can't put a link into an actual Instagram post for people to click. So if you're going to be talking about a blog article or a lead magnet or anything like that, you do, you can't have a clickable link in it. Instagram only gives you, as you see here in my profile, one URL that you can put. Now, right now I have it set just for the sake of this to be going to my website. Now, why is this not the best practice? Well, it's okay if that's all you have or that's all you have access to, but really what you want to do is you want to use this link in the best possible way. And by that I mean have somebody click on a link and go to a page that is optimized for that experience and gives you the most versatility in the posting that you do. You know that you can do short videos, so you can call people to action to get some lead magnets by going to your Instagram link in your profile. That's what we mean right here. So what we're going to do here today is create an Instagram link page. Okay, now I don't know what you're using to build your websites, whether you've got it on Wix or WordPress or what builder you're using, but we're using WordPress on our website. So we're gonna go through and we're gonna create a page that's called bluecowmarketing.ca/Instagram, and then on there I'm gonna show you how to use that to the best of its ability. So let's go ahead and do that. So here's our website. This is what they would go to if we just use that link, right, our home page, and people will go there and they'd have to go search and navigate and find their way through. So we're not going to do that. I'm going to go and make a whole new page. Now if you don't use WordPress and you don't know what I'm doing at the moment, that's okay, just stick with me. Because if you're using Wix or anything like that, once we get the initial page set up, then you can use that information in that builder. So I'm just going to call it Insta—

if I can spell it— Instagram.

And I'm going to click publish just so it creates that page. Now I use Thrive Architect for our builders, so I'm going to say launch Thrive Architect to get into the builder form. Now by default, it is going to give us all the heading and stuff that matches our site. I don't want to do that. What I want to do is I want to go ahead and create a new blank landing page. So I'm going to go in here and I'm going to go—

let's just use the styled one for now. And we're really going to start fresh in all this.

Okay, so it's just got some default content in here. That's fine. I'm going to leave that there for now. What I'm going to do is obviously going to start with my logo at the top. And actually what I'm going to do is I'm gonna set some parameters here. So this is a personal Instagram account, meaning that I use this for my business because I am the brand of my business. Now if you had a company Instagram account, you're gonna use that, then you would necessarily, what you would probably do is you would have your logo at the top. But people know this image here, so that's what I'm going to do is put my image at the top. So I'm gonna go ahead Scroll through all my images in here to see if I even have that one installed.

I may or may not. Do, do, do, do, do.

And it's okay if I don't, 'cause I can just pick a different one. It doesn't look like I do, so let's just take, let's take this one here. It'll look pretty much the same.

Instagram, there we go. I'm gonna throw it up there.

Now I'm just going to put that in the center. I'm gonna change the effect here. Style to be circular.

Hopefully it doesn't make me oval. Perfect. Okay, does that. And we're going to shrink it down a little bit. All right, just going to go ahead and change this.

Okay, so the purpose behind this is we want people to come across and land on a page that looks very similar to where they're at. We call this in advertising and digital advertising AdSense, but this is very important when you're going from any kind of public, um, social link to an actual link on your website is that sent needs to be the same. So if they're coming from a Shaun Whynacht Instagram account, when they pop over here, it should have the same feel as opposed to a company that they may not have recognized that I am associated with in the post.

Okay.

So I'm just gonna go ahead, I'm gonna put in some text here.

Welcome to my Instagram.

I'll probably change this after, but it's the—

man, I can't type. Instagram link page. Choose from the free resources below. Okay, perfect. Now what we're going to do here is we're going to throw that in there.

Now I'm going to go ahead and I'm going to say, okay, what am I going to then start to put into play? So let me just go back to the website. And what on the website would I want to call attention to? Um, for example, if we scroll through, we look up here, we've got different solutions that we have. That's fine. We can go to the blog, right? So, so here we have a blog as well. And because this is being built on the website and we're using Thrive, what I can do is I can pull in a blog list.

Okay, so I can find my blog list from here. Post list, I think, is what we call it. Drop it in there, and we're gonna say, okay, choose from your post list.

What, what layout do we want to go with?

Let's just go— because this is gonna be vertical, let's just choose this one here just for the sake of this right now. All right, so it's gonna pull in some articles there.

And no matter what builder you use, a lot of them should have the option down below to preview on mobile. Keeping in mind, right now I'm building this on a desktop. So when you go from Instagram 99% of the time it is from a mobile device. So you want to make sure that what you're building is mobile optimized. So if I click on the mobile view, this is what they would see when they come here.

Okay, as they scroll through.

Now I notice my images there, don't they kind of clip and all that kind of stuff? So, um, I'll change this up later. I don't want to spend all the time here changing up the styling or picking a different preview, but I wanted to make sure that I had links in here to show you what it is. The other thing that you could do is you can also put in things like buttons. Okay, we are in a scroll and tap mentality.

So let's just go— actually, we'll have to go back to this view and put in this. And let's just call this, uh, Naked Business Podcast. Let's do subscribe. Okay, so I'm gonna do that. I'm gonna change some of the styling here, pick some colors, and let's make it full width, make it a little bigger just so it stands out. So come back to here, I'm gonna go to the podcast. Hopefully that's the URL. Yeah, so there it is there.

So this is the podcast page on the website, so we're gonna copy that.

Let's come back to here and we're gonna make that link.

All right, and I'm always gonna open any link into another tab just because I want to keep this open it behind so they don't have to then go back to Instagram and come back to it if they need it.

Okay, I'm just gonna hit save for a second.

Now I have built out on my website other landing pages that aren't public.

Okay, so if I go through here and I look for some other features that are in here, um, so how to create a buyer persona for your business. So here is a landing page that I created So we're going to copy that and we're going to go ahead and put that in there.

So I can just duplicate this.

Um, we'll call this ebook, how to create buyer personas in your business. Should be for your business. And we can link to that. Boom. Now what else do we have that we can use, right?

So you see what I'm doing here is I'm going through and I'm finding some of the valuable resources that I may want to call out.

Okay, so let's just see if this still does. Okay, so there's, you know, there's another course that I had.

I could use that.

Let's go here, view.

This is Podcasting 101.

So I created this.

This will just take you to the next lesson. So that's free lessons in there.

So we're going to go back and let's just find that, copy that there. So free training, Podcasting 101.

Okay, so I won't go any further than that. For the free resources, I'll build this out after I'm done recording this, right? So we'll see what we're doing here. If we go back to the mobile view, now when they scroll through, they can see the buttons and they can actually click on— they're large, right? They're very easy to do that. And then come down here, and obviously I'll fix that up as well. One of the other things that you'll want to do is also at the very bottom, down—

not necessarily here, but we'll put this in here— um, copyright Blue Cow Marketing Inc.

is put away for somebody to contact you.

So you're going to go ahead and you're going to put in a text box. And what I'm going to do here is, uh, if you would like to discuss help with marketing your Business Contact Me. Let's do this. Let's book a free consult. Okay, so we're going to increase the font of this a little bit, and we're going to put that like that. And now we're going to do is I'm going to take a button So let's go ahead and put in another button here. Um, book your free Marketing Connect call. All right, so you've seen this before.

You're going to be a Thrive expert by the time we're done with this.

We're going to go full width, we'll go medium here.

Now I'm just going to need to go and grab that link.

So I'm going to copy it, connect call right there from my HubSpot account.

HubSpot, a great platform. We are a certified marketing agency with HubSpot.

So if you, uh, need help or you'd like to get started with HubSpot, then by all means contact us. Okay, so there we go. We scroll down and there it is right there, the background section.

They won't see that, um, as well, so I could remove that.

Pop that over there. All right, perfect. So I'm gonna go ahead and I'm gonna save and exit this. Now I've got bluecowmarketing.ca/Instagram.

Now I'm gonna copy that link and come back to my Instagram account.

I'm gonna edit my profile, and where it has the website here, I'm just gonna put that in there.

Submit.

And it is done and it is set up. So now if I come back here, I click on my profile, and That's the link.

So now anybody that comes to our Instagram account, or if I'm doing a post and I want to do a video or whatever, and I talking about the podcast, I'm like, you know, you can subscribe to our podcast, just click on the Instagram link in our profile, and it will take them here, and it's referenced there. So all you have to do on an ongoing managing forward basis is update this page on your website with the access to that resource, and then you can have a call to action to that, um, as well. So that's a great way to utilize that single link for multi-purposes. So if you find that helpful, if you're watching this video, please like, comment, share, subscribe, um, check out this page. You've got the URL now. And, um, if you need help with your marketing or you'd like to sit down and have a chat about some strategies, please by all means go to our website, Blue Cow Marketing. Ca, right, just over here. I'm just going to walk you through this. I got you here now. I also do a shameless little plug for us. I'm logged in, so you're seeing this stuff here, but the chatbot in the bottom right here will— he will walk you through setting up a call, or you can click here, pick a time, and we can chat about your business. So thanks for watching, and hopefully you've learned something today that you can utilize in your business to grow and thrive.

Thanks and have a great day.