Facebook Creator Studio - A Clean Way To Manage Your Page

Shaun Whynacht shows how to use Facebook Creator Studio to manage your page from one dashboard. Access it through Settings, then post content, track video views and engagement metrics, check earnings, and manage collaborators. It's built for agencies running multiple pages.
Chapters
Hi, Shaun Whynacht here with Blue Cow Marketing, back with another helpful marketing tip. This one again using Facebook. Have you heard of Creator Studio? Well, if you haven't, don't worry because not many people have. But if you've come across it, you're pretty sure it's a pretty cool interface. So you see this on the screen, this is Creator Studio. But first, before we go into what it is, how do you get it? So go into your Facebook page. So I'm just gonna walk back here through how to get there. So you're gonna get into the, the admin settings and you're gonna go to the settings section. And then once you're in here, you're gonna scroll down and you're going to choose Instant Articles. Once you do that, you're gonna be taken to this publishing tools section. From in here, you can choose under the Tools, Creator Studio. Now once you're there, it's going to open in another tab. And here's the point where I suggest that you bookmark this. That's what we did. This is just a nice clean interface for you to manage your page or any other page that you have, because you can choose them from the dropdown here and choose other pages that you manage if you are an agency. But in essence, what it's doing is it's giving you the option to, you know, post new content. So you can go ahead and you can post to different pages that you manage. You can upload a video, you can go live, you can search for content within your timeline right here. But then on the left-hand side, you can check out the content library. So this is basically any of the posts that have been created by you on the different pages. So you can go through and you can see all the different content that's here. So if you want to look at, you know, let's say that here's one that's got some graphics in it, you can see the stats on that specific post. If it's a video, let's see if we can find one here that might have a video that we've uploaded. Here's one. Alright, so here's a tutorial video we did before. It's showing us 3-second views, 10-second views, all this kind of stuff. You can create a post with this video, you can edit this post, or you can boost it right from here. You can see the other posts, the other shares, a lot of great metrics here when you're managing your page. Then you get into the insights. Now you can see certain things, and we'll break this open a little bigger here. Uh, let's do this quarter. Oh, let's do the full quarter here. Um, so you got performance numbers, you've got loyalty numbers in here, so you can go through and see the different insights based on your page. You've got earnings if you're running ads and collecting that data, but really under performance is where you're going to see a lot of the information that you want to notice. For example, different videos, top pages that are out there as well. So if you wanted to add in other content, you can do it at any point here on the right-hand side. The other thing is you've got options for your inbox. I'm not going to click on it because there is some client information in ours that we don't want to release here in this video, but it allows you to manage all your inbox messages there as well. Monetization— so if you've got your page set up to be eligible for monetization tools, then you're going to be able to do that here. Rights Manager, sound collections, and preferences. So you can go in here and add different people to your page and again see the different sound collections and audio libraries that are available within your page. So it's Creator Studio by Facebook. Check it out. I think it's a really nice, clean interface for you to manage your Facebook page.
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