Shaun Whynacht shows how to set up Facebook's Preferred Page Audience to target your ideal customers. You choose location type, age range, gender, interests, and language. He walks through an example targeting women aged 26-55 interested in small business in Nova Scotia.
In this lesson, I'm gonna talk about the preferred page audience, and this utilizes Facebook's audience optimization feature. Because people are using Facebook to search for specific topics and questions, Facebook's algorithm is gonna do its best job to suggest pages of businesses that can help with those problems and those solutions or those products that people are looking for. So by setting your preferred page audience, you're gonna tell Facebook, hey, you know what, this person is my ideal demographic. Please show my page to them and they will do that. How do you get to this? You go to Settings, which we're very familiar with, and go down to Preferred Page Audience and we're gonna click Set Preferred Page Audience. Now we've got some geographic options in here. We've got everyone in this location, people who live in this location, people who were recently in this location, or people traveling in this location. Now the difference between people that live would be if you're a service-based business then you would do people who, who live in this location. And you also look at, you know, using everyone in this location could be people that are physically in it right now. So if you're in a restaurant type business, you could use that one. So we're going to use everyone who lived in this location. And we're going to say here for us, we're going to put in our areas. So for us, it's Nova Scotia, right near Brunswick. Now this is keeping in mind our Atlantic provinces that are here. So there's our big 3 for the area that we're in. So we're going to use that. It's in here. Now our age demographic, we don't know, we're just guessing here on ABC Business Consulting because it's not a real business. So I'm just going to go, you know, 26 to 55. Let's say we're going to deal with women in our business primarily. And then we can pick down some different interests that are in here for that. So for us, let's just say this business works with small business, we work with entrepreneurs, people who like entrepreneurship, and we deal just in English. All right, so we're gonna click Save. And now you would do this specifically for your business, and you can go ahead and change these later. You can always come back and edit this preferred page audience by coming back to the same section, clicking Edit, and adjusting these demographics.
Julie Vanexan recognizes Shaun Whynacht from Blue Cow Marketing at the Nova Scotia House of Assembly
