Brian Young built Home Painters Toronto from door-to-door cold calls to a digital operation using Infusionsoft. In three years, revenue jumped 350%, customer satisfaction rose from 85% to 98%, and his client database grew from 200 to over 6,000 contacts. The automation gave him time back to play hockey.
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I'm Brian Young from Home Painters Toronto. I'm the owner and founder, and we've been in business since 1991 serving Toronto and the GTA. We do residential and commercial painting services. Early on, the challenges in my business was the fact that I was a one-man show. I was a little bit of a control freak. I wanted to do everything myself, and I felt like I was I was the best man to do it. And because of that, I could never train someone or I could never scale out the business to a certain size any bigger because of that. Back in the old days, the main means of marketing was cold calling, canvassing door-to-door, and lawn sign distribution, which I was really good at. In 2011, I was canvassing door-to-door, just 4 years ago, and I upset a client because I was interrupting his dinner, and he literally punched me in the face. Shoved me, then punched me in the face. And I knew at that point I had to change. There was no compromise on this. I had to change to the internet and find new ways of marketing my business. We use Infusionsoft for lead qualification, for finding out information about the client, for appointment booking information, sales process, automated deposits once they've decided to book with us, automated information on the job so we know what we're looking into. Any other points that they're concerned about. For example, if they have a dog and they're worried about their dog being put out, we send up an automated email asking for that information. So when— once I pass the information on to my production manager, they know exactly what they're in for. Since starting Infusionsoft 3 years ago, we've been able to grow our revenues 350%. We've been able to increase our customer satisfaction rating from 85% to 98%, and we've been able to grow our database from 200 clients to over 6,000. Fusion Soft has been great because it gives me the freedom to play hockey or to play as many games as I want. My favorite part about hockey is I like to rub guys out. It gets some aggression. I don't mind, like, you know, if they get in my territory, I'll give them a little bit of a stick action, you know, get the lumber. I have to say that Since starting my website, joining Infusionsoft, and scaling up my business the way I have, I've literally been able to live virtually every dream I've ever wanted. It's changed my life in so many ways. Thank you so much.
