In this promotional video, Shaun Whynacht of Blue Cow Marketing speaks directly to Canadian small business owners, acknowledging their marketing challenges—limited skills, time constraints, and the difficulty of applying lessons from traditional in‑person programs. He introduces Digital Marketing 360, a hybrid online course he created to bridge that gap. The course is positioned as the "best of both worlds," allowing learners to stay in their work environment while gaining actionable skills. Whynacht outlines the five core modules: (1) Targeting your ideal audience, (2) Technology – using Infusionsoft as a CRM and marketing automation platform, (3) Marketing fundamentals and buyer psychology, (4) Social media mastery across Facebook, Twitter, LinkedIn, and Instagram, and (5) Metrics (implied later). The narrative is conversational and persuasive, emphasizing empathy, expertise, and a practical solution tailored for solopreneurs and small teams.
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Hi, Shaun Whynacht here with Blue Cow Marketing Incorporated. I want to take a moment to tell you about something we're really excited about here at the company, and you should be excited too. And this is speaking to Canadian small business owners. I understand what you're going through. I'm a small business owner here in Canada just like you are, and when it comes to marketing your business, the landscape out there is vast. There's a lot of opportunity, but where you really struggle is in developing the skills necessary to carry on the marketing in an ongoing basis in your business. Now, if you are a solopreneur, that's you that's doing that, but you also may be a business that has employees and other team members who can help out, but maybe their skills just aren't where they need to be, and that's okay. That's where this comes in to help. I want to introduce to you Digital Marketing 360. Now, this is a course that I have developed here at Blue Cow Marketing for people just like you and your team. Let me take a moment to explain the difference here. Now, I've been through many programs. I've taken programs in the past. I've taught programs, workshops as well. Where different programs kind of fall short is some of them are just based online and some of them are in person. Now, if they're in person, it requires you to be at a classroom or a getaway kind of kind of setting to take in those skills. And the problem with that is, there's two problems.
The first one is the fact that you have to take time off work to go there.
And the second thing is you're not in the space that you're used to working in, so by the time you get back, the atmosphere is different, work's taking over, you just can't implement what you've learned. So I developed Digital Marketing 360 to be the best of both worlds.
We have taken it and divided it into 5 key modules. One is your target, then we look at your technology.
So we're using Infusionsoft as a CRM marketing automation tool, so we look at that. Then we go into marketing and understanding marketing and how people purchase and how we can leverage that in your business. And then we focus on social media, the 4 key social media platforms: Facebook, Twitter, LinkedIn, and Instagram.
And then lastly, we're covering metrics. So of these 5 modules, it includes 25 different independent self-guided online lessons. Now here's the difference. When you complete each module, so each of those 5 modules, we do a 2-hour live one-on-one online session together where we're working to build out the strategies. We're answering questions that you and your team members have about the different things that you've learned so that at the end, not only do you have a great skill set, not only do you have a team that can implement and keep going with the momentum of things that you've learned, but you've got customized, specific marketing in place for your business. This is a great program, and we've already got a huge amount of interest from existing clients and new prospects on this, and that's why I'm telling you about it. Now, here's the even the better icing on the cake. If you are a Canadian small business, you qualify if you are in business for over a year. There's some different criteria, but most small businesses that we've approached qualify for the Canadian Job Grant. Now, the program is made so that employees can get skill training, and this program, Digital Marketing 360, qualifies for that. And you can recoup up to 83% of the course cost by this grant. This is not a loan, this is a grant where the money is then given back to you after you're reimbursed for the money you spend on the course per employee. So I can't get into all the details here in this video, but what I want to do is invite you to check out the course page on our website, and you see the URL here below the video. It is bluecowmarketing.ca/training. That talks about Digital Marketing 360. And then also, I invite you to book a consult with me so that we can talk about your business, see if you qualify 100% for the program, and then look at getting you and your team enrolled. So thank you very much for checking out the video. And watching this here today.
