In this short solo video, Shaun Whynacht answers a client’s question about the best way to deliver an 8‑step marketing/education sequence. He argues that there is no single optimal format; instead, the content should be offered in multiple channels—written text, short drip videos, and longer webinars—so it matches the diverse consumption preferences of the audience. Shaun uses a food‑service analogy (dine‑in, bar, take‑out) to illustrate that the same message can be packaged in different delivery styles. He encourages viewers to reach out for personalized help, subscribe to the channel, and follow BlueCowMarketing on Facebook.
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Hey, how's it going? This video, I want to talk to you briefly about how to deliver your marketing message. I had just finished a call with a colleague, one of our team members, and we were talking about a specific product, uh, or a project, sorry. And we were talking about the questions that we were asked when it comes to how to deliver your marketing message. So I had a client ask me, you know, how should he deliver a certain part of his marketing sequence, his education sequence. Should he do it in, in small video? Should he do it in an email drip sequence? Should he do it in a longer form webinar? And just to give you some context behind this, he has a process developed within his business that is essentially 8 steps. So he walks his clients through these 8 different steps to achieve a certain goal. So So he wanted to talk about each of those steps, and that was his question is, should I have it in a drip sequence that comes out? Um, should I do a, a webinar where we talk about it and give a little bit of information? And my answer was yes, you should do all that, right? There's not one way that you should do it. And the reason behind this is because everybody that's out there consumes content in a different way. So if you're gonna write it out, the different steps or the messaging that you have, if you have a program, you should have it in a text format. You should also shoot some videos and have it in a video format. Make it very small and consumable so they can be dripped out. But also, what about those people that, that want to get it all at once? Well, that's where those, those registrants will come through for probably a live or even a pre-recorded webinar is another great option. So you can give those elements out in that way. So think about that in your message, is that Your marketing is just like food, right? You're gonna tell a story. People are gonna want to consume that food. So whether it's an eat-in dining experience, whether you want to be in the dining room, whether you want to be in the bar and the lounge, or heck, even if you want to do takeout or delivery, it is the exact same food that people are consuming in the end. But how they're consuming it is unique to the way that they want to consume it. So think about your messaging that way. How can you make it accessible to a wide range of people's needs, tastes, and desires? So that's what I wanted to quickly do this live video for you today about this. And if you have any questions, by all means reach out to me, Shaun, at BlueCowMarketing.ca, and we can talk more about this. Or heck, you know what, subscribe to our channel. We're doing more videos like this. And, uh, find us on Facebook at facebook.com/BlueCowMarketing. Thanks and, uh, have a great day growing your business.
